Web2Store Shoppers Present Growing Opportunity For Furniture Retailers

- from Furniture Today, July 25, 2005

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New study shows consumers use web to gather info before shopping for furniture... The survey underscores the need for furniture retailers to have their own website.

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Highlights of the study and this article:

  • In the fourth quarter of 2004, 11.7 million shoppers researched furniture online before making a purchase at a local store.
  • The study estimates that 76.4 million U.S. consumers made offline purchases impacted by online information during 2004, up 27% from the prior year.
  • The study found that 75% of shoppers who researched home furnishings online said they had made a local shopping trip within the week following their online research.
  • In the 4th quarter of 2004, 17% of women who researched products online prior to shopping in a local store researched furniture.
  • Furniture researchers spend more time with their research (than other product categories) going online a median of 10.7 times compared with 7.0 times for all web2store shoppers.
  • The survey underscores the need for furniture retailers to have their own website. More than four-fifths of consumers who research their furniture purchase online go to retailers' web sites first.
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