Channel Integration
We Will Help Your Company Integrate the Internet Into Your Existing Business
Having a great website is just the first step. Your customers already know how to use the Internet to shop for and research products. They have expectations and can be disappointed if you don't meet them. Doing business online is very different than doing it through stores and through catalogs. You will need to serve your online customers as well as you serve your brick and mortar customers.
Success requires thinking outside the box (or more specifically, thinking outside your retail store box). The Internet provides entirely new capabilities for you to communicate and interact with your prospects and customers. Most of your customers do not see your website as separate from your stores, and you should not either. Nearly 60% of customers shop online and then buy in the stores. Multi-channel shoppers spend between 30% and 40% more than single-channel shoppers.
Many potential customers will visit your website before ever visiting your store. Will their online experience draw them into your store or "scare" them away?
We will help you challenge existing assumptions to identify ways to better serve your customers, market your products and sell furniture. Your sales, advertising, buying, and customer service employees can and will be impacted by the internet if you are to be successful. They must learn to think and operate differently.
We can help your company integrate your powerful new internet capabilities into your stores, into your marketing and advertising programs, into your merchandising processes, and into the selling processes of your salespeople. Success requires becoming a multi-channel retailer. The Internet will become an extension of and a tool for your store, for your sales people, for your advertising. It must be integrated into these critical aspects of your business.
We will work with your company to integrate your internet strategy into your sales, marketing, merchandising and stores strategies. We will train an internet manager at your company who will work closely with us to develop and maintain your site and oversee your internet business. We will help you setup a call center capability to assist customers over the phone and by email. We will help develop capabilities and train your salespeople to communicate with customers over the phone, online and by email. Send digital photos from your showroom, show detailed product information and special order coordinating items. Search, compare, build floor plans, render fabrics on custom upholstery.
Call center training. We will provide your dealership with tools to effectively respond to customers, engage them and get them closer to purchase. We will help transform your company to best serve today's time strapped customer.