CHANNEL INTEGRATION - SHOWROOMS
We realize that you and your customers will be working in a multi-channel way. We want to do everything we can to promote and show off your showroom on the website and through email marketing. Likewise, we want to promote the website and email in the showroom.
FurnitureDealer.net will help:
- Train your selling managers and sales people.
- How to best handle phone calls from customers and email inquiries from customers.
- How to use the website and its various tools to manage communications and relationships with clients.
We will work with your company to:
- Think through in-store internet access
- in-store signage and communications about your website
- in-store encouragement and promotion of your email marketing - getting your customers and store visitors to subscribe to your special offers via email.
We will do our best to make sure your website promotes your inventory, especially best sellers and key products. FurnitureDealer.net does nearly all of the product content work (collecting the information, doing the data entry and image work)
Our software provides our clients with the ability to highlight products that are in-stock, on display, being featured, and clearance. We can not only have those items come up first when browsing your site, but can even provide separate navigation or mini-catalogs of just on display items or just clearance items within your site. Obviously, we also visually distinguish any of these criteria on the tagged items.
We can also provide a showroom photo gallery site within your site, where your company can take photos of the settings as shown on your floor. This is a very helpful tool for your salespeople to show to customers.
We provide customer inquiries by email that have all the information a sales consultant needs to identify that product, and the salesperson can even click on the link to see the exact items the customer is inquiring about.
We provide powerful administrative tools to see all the customer email inquiries and wish lists by logging in, and we can setup various levels of permission for managers and salespeople to login and view just their own information. Your managers have the ability to assign leads to specific salespeople, and the salespeople have tools to track and report the status of that lead from called to sale made, and can add comments during and after the process.
We implement a local search engine optimization strategy for each of your stores to give your website the best chance possible to get found by customers in your local market.
The site has interactive Google maps that provide turn-by-turn directions to your store from any customer inputted location.
The website encourages the customer to contact the store at every stage in the process. We have learned the importance of placing your current advertising, a link to your special financing application, and contact us information on every single page of your website. The contact us form allows the customer to choose which store he or she wants to work with. We do not force the customer to contact you by email. We encourage them to call the store and list phone numbers on the contact us form as well as email.
You can publish as much information as you'd like about each store and about your company in general. All of our clients post store hours. Many of our clients provide online profiles of their designers and top sales consultants.