Lead Generation
Overview

FurnitureDealer.net websites increase the number and quality of email leads, phone calls, and walk in traffic from shoppers in your area. These increases are driven by increasing the amount of traffic to your website, providing high quality product catalogs, and designing web pages that convert traffic into leads. Once a customer has made contact with your store, we provide the information and tools to help your salesperson convert the lead into a sale.

Email Leads

A major source of leads come in the form of customer inquiries via email. These email leads are requests for more information about specific products sent by customers. Typically, a customer will click the 'request more information' or 'email us' link from a product page. The customer then completes the contact us form which sends an email to the store. The email contains the customer's contact information as well as information about the products she is inquiring about.

'Request More Info' button on a product page
Customer Inquiry Form

Sample Customer Inquiry Email

Telephone Leads

FurnitureDealer.net clients see an increase in the number of telephone calls from customers. Many of these calls are from customers with questions about specific products they are viewing on your website. Each of these calls represent an opportunity to make a sale.

These customers are more informed than the typical customer that calls your store and expect your salespeople to help them accordingly. FurnitureDealer.net offers sales training to help your sales staff convert online leads into sales. We also offer a call tracking and recording program that allows you to see how many calls are coming from the website, where those calls are coming from, and a recording of the call. With these tools FurnitureDealer.net can help your sales staff become more effective at helping your online customers and turn shoppers into customers.

In Store Traffic

“78% research a product or service online before buying it” FurnitureDealer.net websites help increase the amount of in-store traffic by getting you found by shoppers in your area and showing them your product online. Showing a shopper your product online increases the likelyhood of a store visit. Our clients tell us that many shoppers come in with product print outs from the site and the reason they came into the store is because they were interested in a product they found on the website.

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