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Search Engine Optimization For Furniture Retailers
The objective of search engine optimization (SEO) is to increase your furniture web site search engine presence, rankings, number of visitors and ultimately the sale of furniture and your products. Search Engines are an incredibly important marketing opportunity because customers, who are actively shopping for furniture, use them to find local furniture stores, specific furniture products and home furnishings and decorating services. Unlike most forms of traditional marketing, where advertisers send their marketing message out to people and hope that they are currently in the market for furniture, people who are actively interested in furniture go to the search engines to find companies and products to meet their needs. The challenge with search engines is that it requires careful site design, specific skills and hard work to get the search engines to know what products and services your company offer.
Search Engine Optimization
Online search is the most important way to attract qualified visitors and furniture shoppers to your web site. According to Jupiter Research, 82% of online shoppers know exactly what they want when they log onto the Internet, and almost half of them use search engines to find solutions and suppliers. Research confirms that the vast majority of searches end within the first two pages of results. Thus, prominent placement for your site on the Internet's major search engines is critically important. FurnitureDealer.net offers furniture specific and market focused search engine optimization for our clients.
FurnitureDealer.net’s natural (or unpaid) search optimization services are designed to get your furniture website noticed when potential buyers are looking for the products and services you offer. We achieve this by targeting the Internet's major search sites (such as Google and Yahoo) in order to drive self-qualified prospects to your site - the specific audiences that are looking for your products and services. The process begins by identifying and selecting the important keywords and keyword phrases for your business. Key words are the basic building blocks for natural search engine optimization.
Our retail furniture store client websites are optimized to get found by the major search engines. People in Minnesota can search for just about any type of home furnishings product or service that Schneiderman's Furniture offers in the markets they serve, and a page from our Schneidermans.com website will be on the first or second page of search results. Our site attracts many people who have never purchased from our client before. As a result, our site is also able to effectively reach out to and serve customers from a larger geographic area. We don't encourage our furniture store clients to sell outside of their local service area, but people from one or two hours of driving distance of the furniture store can now effectively shop from our company.
The search engine optimization covers Google, Yahoo, MSN, Alta Vista, Lycos, Excite, Hot Bot, Dogpile, and just about every search engine website. Our company is furniture specific. We focus on furniture and home furnishing keywords and key phrases and work hard to get client web sites ranked high on natural search or organic search.
Search Engine Optimization - Keyword Analysis
Knowing what words and phrases people use to search the Web is an essential for of any well-executed search engine positioning campaign. FurnitureDealer.net’s keyword analysis program takes the "guess work" out of determining which keyword phrases you should focus on. We have spent hundreds of hours developing keyword lists that are furniture specific and market focused. We will also work with your team to identify terms that are important to your company and your marketplace.
Keyword analysis and selection will identify the important keywords to target and ensure that the most qualified users find the most relevant pages of your site.
FurnitureDealer.net will analyze your Website log files and perform a comprehensive competitive analysis using our proprietary web analytics technology to identify the most effective keywords for your search engine positioning campaign.
Competitive Analysis for Search Engine Optimization
We will help you size up your competition online and develop the tools and tactics necessary to achieve and maintain your listings at or near the top of the search engines. After establishing the most effective keywords for your Website, FurnitureDealer.net will prepare a comprehensive competitive analysis and baseline report showing you exactly where you stand relative to your competitors for these keywords.
We hope to help you outperform your competitors on the search engines and gain market share.
Content Enhancement for Search Engine Optimization
After developing and agreeing upon keywords, after formulating a strategy to outperforming your competitors, then FurnitureDealer.net will focus on enriching the content on pages of your website. Content enhancement and content enrichment involves modifying the content on your Website. FurnitureDealer.net will manipulate the current placement of your existing content, add new content, or even remove content when necessary.
Our goal is to achieve prominent placement with the search engines for your important keywords, and we must be careful not to SPAM (or try to trick) the search engines into listing your pages. We will thus need to ensure that the appropriate keywords are incorporated into your site pages in an effective manner. Just including these keywords is not enough. FurnitureDealer.net has years of experience constructing site content in ways that work for the search engines.
FurnitureDealer.net will work with your site editors to influence the quality (for searching) of future content (press releases, new products, etc...) can be effectively optimized.
Programming and Code Enhancement for Search Engine Optimization
Effective copy writing is only part of what’s necessary to make your furniture website search engine friendly. Search engines can not read graphics, flash, Java script, DHTML, and framing. These features may look great to your site visitors but they often prevent search engine crawlers from finding and indexing the pages of your site. You don’t want to prevent your valuable content and information from getting crawled. Even HTML, can present problems for the search engine spiders and bots. Your meta tags are also important. Database-driven web sites can present problems too. Without proper site and page design, your product catalog pages may be invisible for searchers. These problems are much easier to avoid when creating a new website than to edit and change after a site has been built. If you are in the process of building a new site, we encourage you to Contact Us or a search engine professional before wasting a lot of time and money. Minor site design choices can make a major impact on your ability to attract customers and generate traffic. Thus, your site profitability can really be impacted. FurnitureDealer.net has years of experience in making your code work with your content rather than against it.
Web Page and Directory Submission for Search Engine Optimization
After implementing all the improvements, then the next aspect of search engine optimization is to submit your newly optimized pages in the indexes of the important search engines. We will hand submit your site and pages into search engines and directories.
Directory submission again requires effective copy writing and an understanding of search engines. We will ensure that your directory submissions are in compliance with each directory's requirements and ensure that your listings are as keyword rich and as relevant as possible.
Paid Online Marketing
There are many effective ways to promote your site and your services online, including pay-per-click advertising, online yellow pages, online directories, and other forms of online advertising. FurnitureDealer.net will help you identify and evaluate these alternatives. We can help you implement a cost effective pay-per-click strategy which will will ensure your presence on searches for your most important keyword phrases, but will discourage people who are unlikely to be your customers from clicking your link. The beauty of pay per click is that you pay for performance - or you pay only when someone clicks your advertisement. The challenge is to attract high potential visitors and discourage low potential visitors. We will help your company develop a furniture specific and market specific keyword strategy and develop descriptions and landing pages to get the most for your money.
Online yellow pages and directories are another important way that online furniture shoppers may look to find your company. We will help you identify the most important such directories and then develop a cost effective strategy to get the maximum exposure with the minimum expense. We will help make sure your stores have all the necessary free listings and help you describe and promote your services and offerings. We will also recommend winning paid strategies.
Some search engines and directories, like Yahoo, require paid submission. We will help you identify and evaluate these opportunities.
Pay Per Click – Online Advertising
The research that FurnitureDealer.net conducts during our SEO project often yields additional recommendations for our clients. We help our clients develop and implement cost effective paid search campaigns too. Our philosophy is that pay per click should be more of a “safety net” than the primary traffic generator for your site. We work extensively with Yahoo Paid Search, Overture and Google Adwords to help our clients developing long lasting, result-based pay-per-click search engine marketing campaigns. Our approach is to cast a wide net of possible keyword terms, bid carefully, then write good descriptions that discourage bad (just looking and out of area) clicks while encouraging the good ones. Please see FurnitureDealer.net’s Pay Per Click Bid Management program for more details.
Ongoing Analytics
FurnitureDealer.net provides ongoing analytics and tracking. Once your site is optimized and submitted, you are not done. We’re here to help too. The Internet is constantly changing. New sites are submitted and optimized every day. The search engines are aggressively working to improve their search results and are continually changing their algorithms and rankings. We track and monitor your site and will continue to work to maintain high rankings and achieve new ones for you.
We don't believe search engine optimization is a one-time effort. Our mission is to ensure that your search engine marketing initiatives continue to yield a substantial return on your investment.
Our Furniture Search Engine Optimization Process includes:
- Strategy Session - Conduct a strategy brainstorming session with you to clarify goals and identify important keyword phrases.
- Keyword Research and Analysis - Conduct keyword and competitor analysis to identify additional keyword opportunities.
- Site and Traffic Analysis - Review and analyze your website and recent server stats to identify problems hindering (and opportunities to help) your site from getting better optimized and ranked by the search engines.
- Page Construction - Analyze and modify page construction to improve search engine navigation and keyword promotion.
- Site Architecture - Create and modify your site architecture and important pages on the site to improve navigation for search engine crawlers, spiders and bots.
- HTML Elements - Edit HTML elements of various pages, including meta tags, body content and page formats to improve rankings and click through.
- Content Enrichment / SEO Copywriting – We will create and add important text content to various pages on your website, and where appropriate will also ask you to write copy for the site.
- Site Submission - Manually submit the site to important search engines and online directories. This is done by hand.
- Pay Per Click - Develop and implement a cost effective pay per click strategy for the Site. We will cast a wide net of keyphrases, implement a careful bid strategy, and write descriptions that encourage good clicks but at the same time discourage bad ones.
- Track and Monitor - Track and monitor the Site to measure improvement and identify additional opportunities. The search engines are continually crawling the internet and changing their algorithms. This constant monitoring and continual adjustments are made to pages to keep well ranked.