Software For Furniture Retailers

Shopping for furniture is far more complicated than shopping for nearly any other product. Compared to many other types of products, furniture products are complicated, customizable, and big ticket or expensive. Creating a useful website that actually helps consumers shop for furniture and retail salespeople sell furniture requires an in-depth understanding of our products.

Database and Data Structure

FurnitureDealer.net has spent hundreds of hours developing a proprietary copyrighted data structure for furniture products. We start by normalizing and standardizing certain fields of information. This allows us to perform highly accurate search results within our product catalog. We have created 214 standardized product types. Each furniture product type then has its own set of features and attributes assigned to it. The attributes for a sofa will include such things as spring construction and fabric color, which will be quite different for a bookcase which will include such things as wood type and number of shelves, which will be quite different than an armoire which will include such things as TV or Computer Ready.

Product Information Library

After normalizing and standardizing the data, we concentrate on creating high quality online product presentation displays to help and assist customers in researching about furniture products before they call or come into your store. We help generate leads from your website through product presentations to your retail store.

• Research - When we collect information about products, we visit showrooms, take photos, visit websites, and go through printed catalogs, price books, training materials and more. Our hope is to create the most comprehensive and useful product information library.

• Creative Copy - We write creative copy where descriptions are needed. While searching requires standardization, human readers desire well-written descriptions of items, construction, warranties and more.
• Keyword Enriched - We also try to incorporate keyword information into our descriptions. Whether a customer is searching with the word sofa, couch or davenport, we want them to find our product. This requires a lot of thought and energy.
• Product Item Association - You will see on our website that we maintain the associations for items within a collection. Every single item on our site has an association with every single other item from the same collection. This is important because a customer may be looking for matching or coordinating items.

Furniture Content Management Software

When we implemented our first commercial website, we engaged a consulting firm to help us identify the best content management software available to create and manage our furniture product information. After an exhaustive search, they were unable to find anything that was furniture specific. We have developed our own proprietary furniture content management application, which has been refined and continues to be used today.

The FurnitureDealer.net software is designed around the unique aspects of selling and shopping for furniture. Click here for more information about the furniture selling process that inspired our software design.

The FurnitureDealer.net website helps sell furniture (incremental revenue) by closing more prospects. We offer far more choices than they will find anywhere else, and thus improve the dealer's chance of solving the customer's specific decorating problem or furnishing need.