Content - Attract
Our proprietary merchandising content is what sets FurnitureDealer.net apart from other website providers. All of our content is produced and published “in-house.” It serves as a key function as it pertains to the SEO of your site. When building a website the key element is the content on every page this is keyword enriched for search engines.
There are two types of search engine optimization – static and dynamic. Static means the information pages are created by hand. Dynamic means that they are generated through powerful database tools.
A typical SEO specialist who produces static content will talk about being able to get you first page listings for a small number of keyword search phrases (maybe 10, 20 or 100). They sometimes offer guarantees. Why limit yourself to just a few when you can have tens of thousands of key word phrases to increase your store’s ability to GET FOUND?
Dynamic sites that are well designed to be search engine friendly by utilizing original rich product descriptions will achieve thousands of keyword phrase visits through thousands of landing pages. The difference is dramatic, but the descriptions and marketing sound similar.
We focus on the dynamic content as it pertains to each search. After normalizing and standardizing the data, we concentrate on creating high quality online product presentation displays to help and assist customers researching your home furnishings products before they call or come into your store. We help generate leads from your website to your retail store through product presentations.
Research - When we collect information about products we visit showrooms, take photos, visit websites, and go through printed catalogs, price books, training materials, and more to create our comprehensive product information library.
Creative Copy - We write proprietary creative copy where descriptions are needed. While searching requires standardization, human readers desire well-written descriptions of items, construction, warranties and more.
Keyword Enriched - We also try to incorporate keyword information into our descriptions. Whether a customer is searching with the word sofa, couch or davenport, we want them to find your product. This requires a lot of thought, energy and resources.
Product Item Association - You will see on our website that we maintain the associations for items within a collection. Every single item on our site has an association with every single other item from the same collection. This is important because a customer may be looking for matching or coordinating items.
When building your site, our team will work with you to ensure your content and merchandising strategy is designed to maximize your ability to be found by:
Brand
Category
Item
Collection
On our network of websites, more than 70% of the site traffic comes from unpaid search, and just about 50% of the visits come from non-branded search – meaning a search phrase that does not include the retailer’s company name.
Most searches in our websites, over 60%, come from product descriptive search such as, “cherry dining room tables in Minneapolis.” This is the preferred way that consumers search, and our content is geared towards getting your store found.
Custom Product Content & Site Merchandising Control
In addition to the number of items you choose to display, you also have the option to contract with us to do Custom Product Content Creation, which will add new furniture and mattress items to your site. This option is primarily utilized when a retailer is merchandising private label product.
Our Administrative Toolset allows you to instantly add or remove products, highlight in-stock and on-display, edit descriptions, display SKU numbers and prices, and use private labels.
Content - Engage
Custom Branded Design & Setup
Our business consulting teams work with you to implement a site that is customized around your unique business with a look and feel that portrays your corporate identity. With important pages that help consumers understand who you are and why they should do business with you, the site will be search engine optimized for your products and services, as well as for your marketplace.
As part of the setup process, we customize your web catalog to match your corporate identity with colors, fonts, buttons, and more. We work with your marketing and creative personnel to integrate your brand elements into your web platform.
We will begin the site setup and customization process with a “team” strategy session in order to gain an understanding of your company and marketplace. We will work together to determine your company’s unique preferences and needs in terms of product selection, visual site design, store and company specific information, and keyword phrases for search engine optimization.
We develop an integrated marketing plan for your advertising, merchandising, sales, marketing and suppliers. Your message is “seamless” across all of your marketing platforms, and it’s all included when you partner with us:
Attract new customers
Drive store traffic
Sell more products by showing more choices
Sell more products by showing coordinating items
Close more prospects by making it easier to solve their problems and help them find solutions that meet their needs
Make it easier for customers to shop from your company
Improve your ability to communicate with customers
Shorten your selling cycle by getting additional decision makers involved remotely
Get opportunities to sell to more customers
Product Information Library
Our strength lies with our core catalog. We have an excess of 75,000 furniture, mattress, appliance, and electronic products from more than 450 manufacturers.
All core catalogs are unique to Furnituredealer.net. All of our content is proprietary. We have over 20 full time dedicated in-house brand managers dedicated to writing, managing, and publishing our content. They work closely with the manufacturers and their sales representatives to ensure they are complete, accurate, and up to date.
Shopping for furniture is an information intensive, highly visual, and engaging process. We consider content creation to be a strategic function and take it very seriously. As a result, our websites are truly useful, our search results are highly accurate, and it's easy for our site users to not only find what they're looking for, but also get the information they need to evaluate, compare and choose. Without high quality product content, it is almost impossible to have a high quality online user shopping experience to engage consumers in the shopping experience.
View Our Core Catalog
Site Merchandising Tools
To engage your customer, you must keep your web presence relevant and up to date. Our software allows you to have the controls needed to:
Add and remove products.
Tag items as On Display, Special, Clearance, Hot Buys, etc.
Add private label items; edit descriptions, SKU’s and prices.
SShow and promote your advertising, marketing & promotions on every page with our e-plugs.
Add or Remove Products
This tool, at its most basic, can be used to add and remove products to and from your site using the manufacturer level, collection level or item level. For example, you can add an entire brand on the manufacturer level, specific groups on the collection level and individual pieces on the item level. You can also choose to display an entire manufacturer such as Lexington Home brands, but choose to hide or remove the Barclay Square collection on the collection level and hide the Bond Street Armoire within that collection on the item level. You have complete control over what products you want displayed on your site.
Want to make your own changes or additions? No problem. This tool makes it easy for you to hide or change the display name of a brand, collection and item. You can also edit or make additions to our collection and item descriptions. Are your SKUs different from ours? That’s okay, because you can add your own SKU numbers. You can also display prices with the price field in the product selections tool. We make it as easy as possible for you to display your products the way you want on your site!
Tag Products
The versatility of the product selections tool allows you to “tag” or add special attributes to products, marking them as in-stock, special order, clearance, on-display or featured on your website. This is a great and easy way to communicate to consumers about the availability of your products.
Self Service Product Pages
Special pages allow you to self-post your clearance specials or additional items you may want to showcase.
Clearance Pages
Clearance pages are a great and easy way to post special deals or events that your store is running. Through our administrative toolset, you can upload images, promotional prices, and additional information that will populate onto your special clearance page.
Advertising/Marketing
Full Service Ad Posting
Our website software offers you the tools to post your own print and/or video advertising on your site, or our business consulting team will do it for you. We will coordinate with you to upload and display print and TV spots on your website once we receive the necessary materials from you.
The tool’s versatility allows you to upload and combine both print and TV spots on the same page. Display your print ads as full pages or click-able thumbnails that open to full pages. You can easily set start and end dates for your online ads, and schedule multiple ads and ad groups at the same time. With complete control over the display order of your ads, the end results are polished, professional and effective. This is the easiest tool you can use to post your advertising online.
Self-Service Ad Posting
With self-service ad posting, we will train you how to use the ad posting tool and answer any questions you may have. You or someone from your company will have the option to upload your print and/or TV spots onto your website.
Choose Your Marketing e-plugs™
E-Hoopla offers you real time advertising, marketing and promotions. Choose your e-plugs™ from finance offers and promotional messaging to your unique store services, e-plugs are an easy way to plug your store. Integrate your store promotions in real time. You can even add video. View Demo
Select Your Product Specials
The FurnitureDealer.net product library has many products to choose from, or we’ll create one for you to promote your specials online with product pricing and copy descriptions.
Choose Your Marketing Channels
We’ll strategize with you to maximize your feature-rich website, interactive email, and more, all integrating your events into online and offline communications.
Room Planner
A room planner has become a "minimum requirement" for furniture store websites, and furnituredealer.net provides a FREE one at absolutely no charge on every one of our websites. We can also link to paid third party room planners that retailers may prefer to subscribe to.
Content - Connect
Channel Integration
Most consumers will not see a retailer’s website as separate from the store.
Nearly eighty percent of furniture shoppers use the internet as part of their shopping process. Your two retail channels (stores and website) must be seamless. That’s what consumers expect. Doing business online requires integrating customer communication across online, offline and retail sales channels. Whether your customers want to reach you by telephone, come into your store, or visit your website, your company needs to be prepared to serve them.
Consumer Interaction Tools
Your website becomes an incredible resource to help consumers, furniture salespeople, and designers do their jobs and serve your customers. Our web platform is built specifically for furniture consumers to interact with your store and salespeople. The FurnitureDealer.Net web platform:
Provides a vast array of product selection and information across key suppliers.
Offers both powerful keyword search and guided navigation tools to help find products according to features and preferences.
Offers “email a friend,” and “save to favorites” features to save and provide information to clients.
Allows for instant side-by-side comparison of products to quickly answer questions.
Provides coordinating items with every individual product to show coordinating options and choices.
Links to powerful online tools such as an interactive room planner and fabric draping of custom upholstery.
Provides ongoing training and support of selling managers and salespeople.
Allows customers to contact the store by email, and the inquiries provide the entire customer and product information as well as a link to the exact products to help the salesperson efficiently and expertly respond to the customer.
Comes with helpful customer tracking tools that allow managers assign leads to salespeople, and salespeople track the status of leads into conversions.