•  

    What We Do

    We create, produce and manage full-service internet marketing solutions for the home furnishings industry.

    Over the past 16 years, we have evolved into one of the largest networks for furniture shoppers in North America by designing, managing and marketing over 850 Home Furnishings websites that include many of the 150 largest independent furniture retailers in North America, as well as several of the industry’s largest manufacturers and suppliers of Home Furnishings.

    Learn More
     
  •  

    Attract Customers

    Our focus is to get your company found on search engines such as Google, Yahoo, and Bing by customers in your area. With years of experience and unparalleled results, when you partner with FurnitureDealer.net, you’re partnering with the best of the best to formulate an internet strategy that will increase your market penetration.

    Learn More
     
  •  

    Engage Customers

    We help you tell your company's story and provide you with the best content library in the industry. All of this comes packaged with an assortment of tools for local furniture shoppers to ensure that they choose your store as their next stop.

    Learn More
     
  •  

    Connect with Customers

    We help create opportunities for your website and salespeople to connect with consumers and improve your business. Most of our customers see large increases in leads within days of implementing our internet strategy.

    Learn More
     
1 2 3 4

Attract

Get your website and products found with search engines.

Learn More

Engage

Customers researching your store and products.

Learn More

Connect

Customers' ability to communicate with you in their preferred way.

Learn More

Your Customer of Today & Tomorrow

Your customer today is much different than your customer of 5 years ago. They are younger and have grown up in a wired world.

The baby boomer generation, 47-65 years of age, is not the primary consumers of home furnishings. Generation X & Y, totally 112,000,000 in numbers are the new demographic for home furnishings and they are “wired for the internet.”

This makes it critical that your internet strategy “attracts” these new buyers to your retail store and to do this you must be found in search. 3 out of 4 furniture purchases are influenced by online research and 81% of home furnishings shoppers cite the internet as their #1 source of information.

With over 82% of furniture shoppers doing research online before visiting a local store, staying ahead of the competition requires not only a web presence, but a comprehensive internet strategy.

  1. Finding your website - Attract
  2. Researching your store and products - Engage
  3. Ability to communicate with you in their preferred way - Connect

Attract

The majority of furniture shoppers are online at some point in their shopping process. By partnering with FurnitureDealer.net, we will focus on getting your website found on Google, Bing, Yahoo and other major search engines in your local trade area.

Read More

Attract - We will get your website found locally.

The majority of furniture shoppers are online at some point in their shopping process and they are looking to find relevant search results, quickly. Those furniture shoppers search online in a variety of ways. While some searches are focused around a retailer’s brand (i.e. IKEA Furniture Store), the majority of all furniture related searches are not retailer specific. In other words, consumers are searching by category, brand and product most of the time without a specific dealer in mind.

By partnering with FurnitureDealer.net, we will focus on getting your website found on Google, Bing, Yahoo and other major search engines for these types of furniture related searches in your local trade area in addition to your company’s name:

  1. General searches

  2. Category searches

  3. Branded searches

General Searches

General searches are the most common search phrases among non dealer-specific furniture searches. These phrases use terms such as "furniture" or "furniture store" combined with a geographic term such as "Minneapolis" or "Twin Cities."

Category Searches

Category searches are the next most common type of furniture search. Category or "room" searches are comprised of furniture specific keywords such as "bedroom furniture" or "reclining sofa" combined with geographic terms.

Branded Searches

Manufacturer branded searches are made up of a manufacturer's brand name, collection name or specific item/SKU name combined with a geographic term.

Contact Us

Free Assessment

Take our short 14 point assessment and we’ll send you back a 93 point analysis that outlines your strengths, weaknesses and opportunities.

Start NowSee What's Involved

What Our Clients Say

pictureTheir people have been super responsive to every request I’ve made, they had our website up within a few weeks of our contract being signed and we have seen an increase in our site traffic 300% in just one month. We are appearing on all kinds of local search requests on Google and Yahoo that we never got before."

K. Luthy, Suburban Furniture
Close

Attract

Engage

We’ll bring your storefront to your customer's living room by providing a world class online furniture shopping environment on your website. Our proprietary custom built software and internally managed content library will provide your customers with all the information and tools they will need to start their furniture shopping off right.

Read More

Engage – We’ll provide your customers with a world class online shopping environment.

The shopper wants to know if you can help them solve their decorating or furnishing problem. By partnering with FurnitureDealer.net, your website will provide the shopper with enough information about your store and your product offering that they will want to choose you. We will help local furniture shoppers choose you by:

  1. Branding your online storefront

  2. Providing intuitive site search & navigation

  3. Showcasing high quality & comprehensive content

Branding Your Online Storefront

A successful online strategy occurs when the internet becomes an extension of your store, sales people, advertising, marketing, merchandising, and services. We brand your online storefront to accurately reflect your brick and mortar storefront using these strategies:

  1. Integrate your in-store marketing strategy and messages throughout your website.

  2. Tell your company’s story including their history, about us, community involvement, financing options and store locations and directions.

  3. Accurately represent your showroom and warehouse merchandising selection and promote it on your website.

  4. Keep your website up-to-date by adding new merchandising, updating product availability and changing out your promotions regularly.

Providing Intuitive Site Search & Navigation

Navigation features are extremely important to the main objective of your website, which is to create selling opportunities by engaging visitors. A FurnitureDealer.net website has intuitive search and navigation tools, allowing the shopper to use whichever search method they choose to find what he or she is looking for by room, brand, collection, product, SKU, feature, style, dimensions or keyword.

Our software is designed around the unique aspects of selling and shopping for furniture and will generate leads by helping customers to easily find products on your site.

We have over 300 standardized product types. Each product type has its own set of features and attributes assigned to it. For example, the attributes for a sofa will include such things as spring construction and fabric color. This is quite different for a bookcase which will include such characteristics as wood type and number of shelves.

Showcasing High Quality & Comprehensive Content

We will help your local website visitors do their research without having to leave your website. A FurnitureDealer.net website will enable your customers to drill down into as much detail as they would like about your merchandise. Your online product catalog will have product detail that includes showing multiple, high quality images from different angles, detailed copy, product specifications and features and benefits.

With FurnitureDealer.net, you have the ability to display a nearly unlimited selection from our ever growing content library of more than 75,000 furniture, mattress, appliance, and electronic products from more than 450 manufacturers.

Our strength lies with our core catalogs. All of our 160+ core catalogs are created, published and actively managed by dedicated in-house brand managers who work directly with the manufacturers to keep discontinues removed and updated. If your important suppliers are on this list, then we can provide you with an outstanding online shopping environment.

View Product Catalogs

Contact Us

Free Assessment

Take our short 14 point assessment and we’ll send you back a 93 point analysis that outlines your strengths, weaknesses and opportunities.

Start NowSee What's Involved

What Our Clients Say

pictureWe've had people drive in from over an hour away because they saw something they liked on the website. Plus, people who come in and would usually take up a lot of our time browsing through catalogs can now do that online at home so it allows us salespeople to make better use of our time."

J. Choate, The SuperStore
Close

Engage

Connect

We believe that a great internet strategy creates a unique opportunity to connect consumers with your salespeople and positively influence the sales process. As your partner, we will work to encourage your website visitors to contact your store and help your salespeople be successful at converting website leads into sales.

Read More

Connect – We’ll help you connect with local furniture shoppers visiting your website.

The ultimate goal of an internet strategy is to convert your site visitors into qualified sales leads by encouraging shoppers to identify the merchandise they're interested in, share what they found with friends, family and your sales staff and ultimately, come in to your store and buy from you.

  1. Encouraging website visitors to contact you

  2. Helping your salespeople convert web leads into sales

Encouraging Website Visitors to Contact You

Once the shopper is confident you can help solve their home furnishings problem, they want to get in touch with you in the way they prefer. They want a visible and simple solution on how to contact you online, by phone or in person.

As your website partner, we will provide your customers with these tools and calls-to-action to enable and encourage them to contact you:

  1. Direct interaction tools

  2. Decision making tools

  3. Marketing tools

Direct Interaction Tools

Direct interaction tools encourage website visitors to directly interact with your store. These include contact us forms, phone number, current promotion, financing options, specials, clearance items and store locator information pages. These tools are critical to the main objective of your website, which is to generate selling opportunities for your salespeople.

Decision Making Tools

Decision making tools on a website help a shopper make a buying decision. These tools include the ability to save a product to a wish list, email it to your sales person for more information, print a product information page or forward it to a friend for their feedback either through a traditional email or through their preferred social media network.

Marketing Tools

Marketing tools enable you to market to online shoppers in a way that's consistent with your traditional advertising. This can be done by promoting your store's current advertisement prominently on your website and encouraging site visitors to sign up for email and financing to receive your special offers.

Helping Your Salespeople Convert Web Leads to Sales

We’re proud to be the internet partner for dozens of the leading independent brick and mortar home furnishings retailers in North America. We are always listening to our clients’ needs and wants and using their feedback to innovate and improve our service offering. Through this process, we have learned a lot about what works and what doesn’t when it comes to handling emails, phone calls and store walk-ins that originated or were influenced by the internet. As partners, our team is here for you as a resource for your store managers and salespeople to help you convert more web leads into sales.

Contact Us

Free Assessment

Take our short 14 point assessment and we’ll send you back a 93 point analysis that outlines your strengths, weaknesses and opportunities.

Start NowSee What's Involved

What Our Clients Say

pictureThe unique features and custom design elements they incorporated provided us with a visually attractive site that possesses the functionality necessary for today’s customers."

M. Tart, Becker Furniture World
Close

Connect

Name, Description of Video

Name, Description of Video

Name, Description of Video