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FurnitureDealer.Net User Conference

Report to Minnesota HQ September 23-25 2019

Thank you agents for making this mission a complete success! Check out some of the impressive accomplishments you all achieved during your mission.

HQ... out

See Below For Mission Debriefing

Day 1

Monday, September 23

  • 12:00 PM - 5:30 PM: Welcome to HQ
  • 3:00 PM: Pre-Conference Workshop: Strengths Finder (Purchasing & completing the personality test beforehand is required)
    • The Clifton Strengths Finder tool has been an essential part of FurnitureDealer.Net culture for 6 years. Discovering your strengths will empower you to do your best work. Purchase and complete the Top 5 CliftonStrengths assessment, and bring your results with to discuss.
    • Presented by Spymaster Andy Bernstein in James Bond Room
  • 4:00 PM: Networking Happy Hour
  • 5:00 PM: Dinner
  • 5:45 PM: Transportation to Mall of America
  • 6:25 PM: Escape Room Experience
    • The Escape Game Minneapolis is one of the top-rated escape rooms in the area according to Yelp, TripAdvisor, and more! We'll be splitting into small groups and participating in 3 adventures: Gold Rush, The Heist, and Mission: Mars.

Day 2

Tuesday, September 24

  • 7:00 AM - 8:00 AM: Welcome to HQ
  • 7:00 AM: Breakfast
  • 8:00 AM: Introductions
  • 8:30 AM: Mission #1 Wowing Today's Consumer
    • “I see it, I want it, I bought it, I got it.” Today’s consumer is on a mission too, and their expectations are higher than ever. Learn how FurnitureDealer.Net’s latest development anticipates and delivers on modern consumer needs. Hear what fellow retailers are doing to address fundamental changes in retail.
    • Presented by Spymasters Alex Kirsch, Kayla Wallace, & Mackenzie Miller in Control Center
    • Featuring Special Agents Dru & Julian Jeppe of Reeds Furniture, Ira Baer of Baer's Furniture, Abbey Steger of Steger's Furniture, and Alex Macias of Del Sol Furniture
  • 10:00 AM: Morning Coffee Break
  • 10:15 AM: Mission #2 Maximizing Visibility And Measuring ROI
    • With so many channels to advertise in today, how do you know what’s working? How can you cut through the noise to connect with your local consumer? Let’s have a discussion about successful advertising strategies, and how to measure their effectiveness.
    • Moderated by Spymaster Mike Bernstein in Control Center
    • Featuring Special Agents Mitch Keller of Value City Furniture, Tom Oliver of Rotmans Furniture, Tiffany Erickson of Becker Furniture
  • 11:15 AM: Morning Coffee Break
  • 11:30 AM: You Pick: Field Experience
    • Google Ads: Learn about the types of digital advertising campaigns and how to measure their success.
    • Presented by Spymasters Kyle Heikes & Seth Moline in Control Center
    • How To Effectively Communicate Promotions: If you've got a sale going on, we'll teach you best-in-class strategies for promoting it on your website.
    • Presented by Spymasters Alex Kirsch & Tom Gadbois in Jason Bourne Room
    • Behind The Scenes: Optimizing Our Websites For Google: Take a peek inside our publishing & coding processes to learn how we position our websites for top rankings on Google.
    • Presented by Spymaster Mandy Anderson & Shannon Lodermeier in James Bond Room
    • Build Your Own Webpage (limit 8 people): Learn how to use our Page Builder tool to code simple and effective landing pages. This session is for people willing to roll up their sleeves and get hands-on with basic html code.
    • Presented by Spymasters Tony Erickson & PJ Kornaus in Operations Room
  • 12:30 PM: Lunch
  • 1:30 PM: Mission #3 State Of The Industry
    • Hear our perspective on the industry, furniture retail, and technology, and how we're positioning FurnitureDealer.Net in the midst of disruption.
    • Presented by Spymaster Andy Bernstein in Control Center
  • 2:30 PM: Afternoon Snack Break
  • 3:00 PM: Mission #4 EQ-Driven Leadership
    • In this session, you’ll learn easy techniques to foster your work culture and forge stronger connections at work - no matter your role.
    • Presented by Corporate Consultants Kyle Zrenchik & Nick Wallace in Control Center
  • 4:00 PM: Happy Hour Break
  • 4:15 PM: Mission #5 Retail Challenge Happy Hour
    • We're taking your biggest challenges as furniture retailers and posing them to the whole group. This will be an interactive discussion to generate creative ideas and solutions together.
    • Moderated by Spymasters Kayla Wallace & Alex Kirsch in Control Center
  • 5:30 PM: Group Photo
  • 6:00 PM: Dinner
  • 6:00 PM - 10:00 PM: Networking After-Party at HQ

Day 3

Wednesday, September 25

  • 7:30 AM: Breakfast
  • 8:30 AM: Welcome
  • 8:45 AM: Mission #6 Engaging Consumers Online
    • Your digital storefront receives hundreds of visitors per day, and turning those visitors into customers is an important step to maximize. Let’s hear from retailers who are dedicating resources and time to online lead handling.
    • Moderated by Spymaster Cara Lahti in Control Center
    • Featuring Special Agents Joe Bright of Dunk & Bright Furniture, Adrian Maffitt of Becker Furniture, and Patty Horner & Jay Berger of Wayside Furniture
  • 9:45 AM: Morning Coffee Break
  • 10:00 AM: You Pick: Field Experience
    • Merchandising Best Practices: This will be an interactive discussion with our Merchandising Manager Maggie about merchandising your website to match your showroom, and will include a demo of new features in our Product Builder tool!
    • Presented by Spymaster Maggie Fransen in Jason Bourne Room
    • Surf The ‘Tide: Learn how to use FurnitureDealer.Net’s powerful new system, Laurentide, to effectively drive & convert leads to sales. This session is an extension of the "Engaging Consumers Online" panel.
    • Presented by Spymasters Cara Lahti & Seth Moline in James Bond Room
    • 11 Essential Elements of eCommerce: Learn how to make your customers feel secure & confident in buying from you online.
    • Presented by Spymasters Kyle Heikes & Tom Gadbois in Control Center
    • Create A Compelling Homepage: We ask a lot of our homepages: to serve as the face of the business, show off key merchandise, communicate promotions, aid in site navigation, inspire shoppers, and summarize key business messages. In this interactive discussion, we'll show you 4 tactics we use to create beautiful, effective homepages and walk through several live examples.
    • Presented by Spymasters Mackenzie Miller & PJ Kornaus in Sherlock Holmes Room
  • 11:00 AM: Morning Coffee Break
  • 11:15 AM: Mission #7 Ask A Millennial
    • We're ending with a fun panel of FurnitureDealer.Net employees speaking about their shopping experiences. If you’ve got questions about this mysterious consumer group, we’ve got the answers.
    • Moderated by Spymaster Alex Kirsch in Control Center
  • 12:00 PM: Closing & Evaluation
  • 12:30 PM: Lunch
  • 1:00 PM: Bonus Google Analytics Workshop by Shannon & Cara in Control Center
  • 1:00 PM - 5:00 PM: Schedule a one-on-one website consultation

Special Agents Registered

  • Baer's, Florida
  • Becker Furniture, Minnesota
  • Wayside, Ohio
  • Value City Furniture & Mattress, New Jersey
  • Conlin's Furniture, Montana
  • Furniture & ApplianceMart, Wisconsin
  • Furniture Fair, North Carolina
  • Walker's Furniture & Mattress, Washington
  • VanDrie Home Furnishings, Michigan
  • Coconis Furniture, Ohio
  • Rotmans Furniture, Massachusetts
  • Dunk & Bright Furniture, New York
  • Belfort Furniture, Virginia
  • A1 Furniture & Mattress, Wisconsin
  • Fashion Furniture, California
  • Del Sol Furniture, Arizona
  • Reeds Furniture, California
  • Lapeer Furniture & Mattress, Michigan
  • Furniture Mart, Colorado
  • Steger's Furniture & Mattress, Illinois
  • Furniture Enterprises of Alaska
  • Esprit Decor, Virginia
  • Furniture Superstore, Minnesota
  • Rife's Home Furniture & Mattress, Oregon
classified stamp


Brush up on spy lingo before the mission!

  • Mission Possible = Conference theme
  • HQ = The FurnitureDealer.Net office
  • Control Center = The main conference room at HQ
  • Spymasters = FurnitureDealer.Net staff
  • Special Agents = FurnitureDealer.Net clients
  • Mission = Full group presentations or panels
  • Field Practice = Breakout sessions
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