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User Conference 2020: Charting the Course

SS FurnitureDealer.Net Voyage: Charting the Course

Join us at the helm of the SS FurnitureDealer.Net for our upcoming voyage, Charting the Course. On September 29, 2020, our fleet of retailers will set sail for our first ever virtual conference to explore retailing in uncharted waters. Connect with our network of owners, marketers, merchandisers, sales managers, and salespeople as we reflect on 2020 and chart the course for next year.

Thank you to those who joined us on Tuesday for our 2020 Virtual Conference!

Please help us create a better experience for future conferences by taking our quick, 15-question survey.

Sailing Schedule

*All times are listed for Central Time, please adjust for your ship's timezone accordingly

Welcome Aboard!
9:30-9:45

Welcome Aboard SS FurnitureDealer.Net. Join us on the main deck at 9:30 to meet your crew and explore today's vessel.
Presented by deck hand, Cara

Making Waves
9:45-10:15

How to Hustle in the Midst of a Pandemic
Back by popular demand… Ross Bernstein, Andy and Mike Bernstein’s younger brother, will be sharing some wisdom and best practice ideas on how he has pivoted and shifted his business to keep thriving in these trying times. As a professional speaker keynoting more than 120 conferences per year annually, Ross’ business, like so many others, was massively disrupted when the Coronavirus shut the world down in March. Since then he has shifted, and to date has worked with more than 30 companies virtually. Ross will share what he has learned from some of the scrappiest business leaders, on how they have succeeded and failed, and how that translates to the retail furniture space. A true hustler, Ross has really had to change the way he runs his business – and he is excited to share some tips and tricks that will challenge the way you are thinking these days.

Ross Bernstein

Ross Bernstein, Speaker and Sports Author

The best-selling author of nearly FIFTY sports books, Ross Bernstein is an award-winning peak performance business speaker who’s keynoted conferences on all SEVEN continents for audiences as small as 10 and as large as 10,000. Ross and his books have been featured on thousands of television and radio programs over the years including CNN, ESPN, Fox News, and “CBS This Morning,” as well as in the Wall Street Journal, New York Times and USA Today.

Captain Success Stories
10:15-11:00

Join us on the main deck to learn how captains in our network have managed their business with changes to their crew, merchandising, marketing, and more! Our panel will discuss success stories and the lessons they've learned over the past few months.
Presented by deck hand, Mike with guest sailors from Sam Levitz Furniture, Corner Furniture, and Del Sol Furniture.

Ship Deck Session One
11:15-12:00

Choose one Ship Deck Session from the list below

  • eCommerce strategies and techniques to assist you in reaching your business goals
    Row the Boat! Consumer behavior has shifted and many customers are simply more comfortable with big ticket purchases made online right now. Whether this shift in consumer mindset continues after COVID-19 remains to be seen, but there is no doubt that the short term impact has made making sure your site is ready to sell more important than ever before.
    Presented by deck hand, Kyle
  • In stock or lost at sea? Communicating item availability and lead times online
    With manufacturer inventory changing like the tides, it’s never been more important to make sure your in stock products float to the top. From inventory feeds to lead times, this session will show you the ropes to communicating item availability and steering your customers to in stock products online.
    Presented by deck hand, Maggie
  • Advertising: Will you sink or swim?
    Join this session to learn about the advertising trends that have developed as a result of the COVID-19 outbreak and hear from some clients about how they've had to adjust this part of their business.
    Presented by deck hand, Cara

Lunch on the Mess Deck
12:00-1:00

Visit the expo booth for ship manning demonstrations on different FurnitureDealer.Net tools.

Generational Crew Management
1:00-2:15

Leading and Managing in a Multi-Generational Global Workforce
In the current environment navigating the course of mentoring, your key employees is more challenging than ever. We are pleased to have Anna Liotta, a renowned generational speaker, business consultant, and author, to help us chart our course as we manage and mentor a global multi-generational workforce. Team members and partners of every generation are welcome and encouraged to attend. Whether you are a Traditionalist, Baby Boomer, Gen Xer, Millennial or Gen Z/Global this program will change how you perceive others and enhance your generational relationships with everyone you know.

Attendees will leave Anna’s practical and engaging program with insights and tools they can immediately use to optimize each generation’s superpowers and lead more powerfully in this omni-channel reality. Anna is recognized as a top thought leader on generational leadership and selling -- with a client list that includes Amazon, Bloomberg, Coca Cola, Intel, Microsoft, and the NBA. She is the founder of The Generational Institute™ and is the author of the bestseller, Unlocking Generational CODES©.


Anna Liotta

Anna Liotta, CEO and Founder of The Generational Institute™

Anna Liotta, MA, CSP, is the CEO and Founder of The Generational Institute™, an award-winning keynote speaker and best-selling author of Unlocking Generational CODES©.

Her deep understanding of generational dynamics is grounded in 20 years of research, keynoting and consulting clients including Amazon, Bloomberg, Coca Cola, Microsoft and the NBA.

Anna’s most impressive generational credential, however, is that Anna is the youngest girl of nineteen children. This means that every Thanksgiving, graduation or wedding is a fascinating case study in multi-generational communication.

Click the button below to download the first chapter of Anna's book for FREE or to learn more about her incredible content

Learn More

Saloon Discussion
2:15-2:45

Rock the boat in a small group discussion and reflection on Anna's Leading and Managing in an Multi-Generational Global Workforce keynote.

Ship Deck Session Two
3:00-3:45

Choose one Ship Deck Session from the list below

  • The importance of assisting your customers virtually
    Learn how to staff and organize your website to successfully communicate with your customers virtually. In this session we will cover the importance of virtual communication, explore examples of effective assistance strategies, and even discuss texting with customers.
    Presented by deck hand, Alex
  • Understanding the shopping cart and your payment integration options
    Discover the eCommerce trends we've seen as a result of COVID-19 and learn how to use the shopping cart more effectively to see some of these trends for yourself. This session will also go over the payment integration process and we will leave time at the end for any questions you may have.
    Presented by deck hands, Nick and Liz
  • The digital face of your business: How to market and manage your vessel
    With the increase of web traffic, it is more important than ever to have a good mobile website and effortless UX design. Learn how to utilize the skills of your crew members and your online branding to stand out from your competitors.
    Presented by deck hand, Mackenzie
  • Creating an effective internal communication system
    Whether you have members of your team that are remote or not, there are tools out there that can help you be a more productive team. Join our FDN crew as we discuss different project managements systems and how to use them to reach success.
    Presented by deck hands, Robyn and Shannon
  • Ask a Crew Member
    3:45-4:45

    All hands on deck! Join us first on the main deck to hear about exciting new changes for SS FurnitureDealer.Net. It will be a great opportunity to hear about what we've been up to. If you have any questions or comments you can join us after in any Session group to enjoy a social hour with our FDN Crew Members.
    Presented by deck hand, Alex

    Land-ho!
    4:45-5:00

    Anchors down for closing remarks on the main deck.
    Presented by deck hand, Cara


Participating Ship Crews

  • SS Baer's Furniture Company, Florida
  • SS Belfort Furniture, Virginia
  • SS Sam Levitz Furniture, Arizona
  • SS Suburban Furniture, New Jersey
  • SS VanDrie Home Furnishings, Michigan
  • SS Darvin Furniture & Mattress, Illinois
  • SS Dunk and Bright Furniture, New York
  • SS Fashion Furniture, California
  • SS Household Furniture, Texas
  • SS Rife's Home Furniture, Oregon
  • SS Coconis Furniture & Mattress 1st, Ohio
  • SS Value City, New Jersey
  • SS Morris Furniture Company, Ohio
  • SS Wayside Furniture, Ohio
  • SS Johnny Janosik, Delaware
  • SS Upper Room Home Furnishings, Ontario
  • SS Steger's Furniture & Mattresses, Illinois
  • SS Crowley Furniture & Mattress, Missouri/Kansas
  • SS Del Sol Furniture, Arizona
  • SS Corner Furniture, New York
  • SS Furniture & ApplianceMart, Wisconsin
  • SS Michael Alan Furniture and Design, Arizona
  • SS Stoney Creek Furniture, Ontario
  • SS Godby Home Furnishings, Indiana
  • SS Miller Waldrop, New Mexico
  • SS Ruby-Gordon Home, New York
  • SS Yuma Furniture Company, Arizona
  • SS Furniture Mart, Colorado
  • SS Catalog Outlet Furniture, New York
  • SS Furniture Enterprise of Alaska, Alaska
  • SS Powell's Furniture, Virginia
  • SS Virginia Furniture Market, Virginia
  • SS Conlin's Furniture, Montana
  • SS Walker's Furniture, Washington

Sailing Terms 101

Charting the Course = Conference Theme

SS FurnitureDealer.Net = Conference Host

Main Deck = Software's Stage Tab

Ship Deck Sessions = Software's Session Tab

Deck Hand = Your FDN Team Presenters


conference collage

Please help us create a better experience for future conferences by taking our quick, 15-question survey.

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