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Entry Level Content Strategist

The Overview

  • We write and strategically present online product content for major furniture retailers all over the country.
  • We’re looking for an entry level content strategist to join our team.
  • We’re very selective when it comes to hiring because we value our company culture above all else.
  • Your current level of experience is far less important to us than your attitude, potential, and compatibility with our company culture.

The Role

Join the FurnitureDealer.Net Publishing Team as an Entry Level Content Strategist.

  • Do you love business?
  • Do you love solving problems?
  • Do you love internet strategy and consumer experience?
  • Do you love serving and WOWing others?
  • Are you a person whose actions speak louder than your words?
  • Would you rather join a great company, or work your tail off to help build one?

If you answered yes to these questions, and if you know that you can wow our team and our customers, then please read on.

Who We're Looking For

This is an entry level position, but we're looking for someone who wants to join us long term. If you're just looking for a "job" or some "entry level experience," please do NOT apply. We are looking for highly motivated self starters who want to join a team, who are committed to personal excellence - who don't just want to be good, they want to be great. We are looking for someone who we can invest in, and who will invest back in us long term to help us build a great company, and to help our client companies compete and win online against Amazon. Nearly all job seekers claim that they want to be successful, but very few are actually willing to put in the time, energy and sacrifice necessary to become the best version of themselves, or to help their team and their clients be truly great. We want to work with people who want to work and who enjoy working. We are looking for people who don't need a lot of direction and can work well in an unstructured environment, who know how to ask questions, figure out what needs to be done, and know how to get it done. We are looking for people who love learning, strategic thinking, setting big goals, executing and being accountable. We strongly value curiosity, accountability, and humility. We think work should be fun. Our clients run businesses, and they hire us to help them do business better. To succeed in this role, you must think business is fun.

Our company is driven more by values than we are by money. "We love making money by helping our partners make money." That is our company motto, and it highlights how we think long term and how important win-win partnerships are to us. We are looking for unselfish people. We know that if we partner with the right kind of people (teammates and clients), and if we work hard to serve them and help them be successful, that it will bring personal success to us over time. We believe that career happiness and personal excellence are achieved by focusing on others rather than on yourself, and from working really hard, obsessing over details, doing great work, and being someone who others "love" working with. If you are the kind of person who is more interested in looking out for yourself rather than serving others and committing long term to our team, then please do not apply.

About Us

FurnitureDealer.Net is an internet technology, online marketing, content publishing and management company located in Burnsville Minnesota. We are the internet business partner for more than 100 leading full-service local furniture retailers. We build, manage and host our clients' websites, publish their online digital product catalogs, and strategize with them to attract and serve consumers both online and in-store. We are a hard working team of tech-savvy, business-oriented problem solvers, constantly striving for innovation and efficiency.

Why We Love What We Do

The internet is all about moving information, and we want to provide great information to people using our websites to shop for home furnishings. Our company publishes and manages the product catalogs for several hundred furniture, mattress, appliance, and electronics brands. This involves, researching, communicating, objectively presenting and maintaining a wide range of helpful information about these products for our more than four million e-commerce visitors per month. You will be publishing on behalf of consumers who are shopping for these products, and you will need to learn to identify and use keywords in your writing for search engine optimization (SEO). You will need to develop relationships with suppliers so you can understand and tell their ongoing brand and product stories.

Furniture isn’t meant to simply fill the space in one’s home, but instead it encourages you to create meaningful spaces. It’s easy to overlook the fact that the furniture in your home will play host to countless memories, but that is what makes furniture shopping so special. From that first sofa you buy for your new apartment, to the dining table where family traditions will be made, furniture continuously plays an important role. We recognize the substantial impact that furniture has on people’s lives, and that has led us to develop a passion for simplifying the furniture shopping experience. Through the inspiring and informative content we create, we are better able to connect people with the furniture that will allow them to create meaningful spaces.

Become a Content Strategist with FurnitureDealer.Net

Our team is responsible for growing and maintaining the best online product catalog content library in the industry. We pride ourselves on continuously learning and becoming expert about home furnishings, and over time, we expect that you will develop a similar passion for all things furniture. As a content strategist, we expect you to want to identify opportunities to improve the online shopping experience, strategize with our team to determine the best course of action, and execute improvements.

You must be an excellent communicator (which includes listening and asking questions as well as verbal, written and visual communication). A major part of our job is writing product content, but it also involves using our platform to present product to consumers strategically and effectively. From communicating with manufacturers and manipulating data spreadsheets, to writing inspirational lifestyle content and building site navigation, there will always be something to geek out over and champion. Additionally, it will be vital that you are able to work with our team to reshape this role as the industry changes, and we continue to innovate. You should get excited about the opportunity to problem solve and bring fresh ideas to our company.


  • Create product information for retailer websites, including analyzing product data, classifying products, writing keyword-enriched product content, and editing images
  • Become an expert in a furniture product category to assist shoppers
  • Build relationships with manufacturers to obtain and manage data for our product catalog
  • Work with team to improve consumer shopping experience
  • Strategize ideas for new tools and improved internal publishing processes
  • Support our clients by answering questions, problem solving, and addressing website requests

What To Expect

We are a company that believes financial rewards and compensation should go to individuals who work hard and earn them. We focus on long term (not short term) success and payout in our relationships. We want to hire a few individuals who are looking to invest along with us in their career and in our business.

Tryout Period:

  • Actions speak louder than words. Every new hire is given a 16-week tryout, during which you will be given the opportunity to learn about our business and culture, to work alongside us on important projects, to earn our trust, (and for us to earn your trust).
  • You will receive training that extensively covers general industry knowledge, the tools we use to manage our catalog, and the daily operations on our team. The people who have been most successful in our company invest their time and energy in not only doing great work, but also in learning as much as they can about our business. The individuals who have been the most successful have recognized business opportunities and needs, and gotten themselves into roles that match their individual strengths and passions.
  • Your starting total compensation will be $34,800 per year, which includes a starting salary (during the tryout period) of $30,000 per year.
  • In addition, (starting on your first day) you will be paid $4,000 per year in benefits compensation to use towards our company's truly unique "benefits." At the start of your second full month, you will become eligible apply your benefits compensation to purchase any of our optional pre-tax cafeteria plan options such as group health insurance, dental insurance, vision insurance, and health savings account. If you don't want or need our cafeteria plan benefits, you can continue to “cash out” your benefits money as taxable compensation to use for a variety of "after tax" choices such as student loan repayment, save for car, save for house, save for vacation, or save for just about anything that is important to you.
  • "LOVE YOUR WORK" is our goal, and is how we measure ourselves. If during the tryout, we find that you love working with us and we love working with you, then we will offer you a full time position and increase your salary to $31,500 (plus the $4,000 in benefits). You will become eligible for our IRA retirement savings plan with 3% company matching, and will be offered a free new smart phone on our company plan.


All of our employees are expected to work at our office in Burnsville, Minnesota. Please do NOT apply unless you are already living in the local Twin Cities area, or unless you will be moving here without financial assistance. We will not pay for relocation.


FurnitureDealer.Net is the internet business partner for an exclusive group of more than 100 leading full service local furniture retailers. We build, manage and host our clients' websites, publish their online digital product catalogs, and work with them to attract and serve consumers both online and in-store. We work closely with our retail clients, their suppliers, their advertising teams and their technology partners. Our company mission is to champion the success of the local home furnishings retailer.

Who will be successful here

Our standards are extremely high. Most job seekers say that they want to be successful, but very few are actually willing to put in the time and energy necessary to be the best that they can be, and to help their team and their clients be truly great. If you're just looking for a "job," please do NOT apply. We are looking to recruit highly motivated individuals who want to join a team, who are committed to personal excellence, and who don't just want to be good, they want to be great. We are looking for strategic thinkers, self-motivators, and executers.


We hire people for a sixteen week trial period that pays $1,040 every two weeks. During that time you will get to meet our team, learn about our business, and receive extensive training. After the trial period, all individuals who are successful will be asked to stay on long term, and will be given more responsibility and a pay increase of a salary of $34,000 per year. We have paid generous bonuses every year. Salary increases are based on individual growth and contribution toward company success. If you stand out, so will your compensation.

Perks & Benefits

Save for your future.

  • IRA with max 3% Company Match
  • Medical Coverage Stipend
  • Paid Time Off & Holidays
  • TASC Health Savings Account
  • Student Loan Repayment Bonuses

Never be hungry. Or thirsty.

  • Weekly Company Happy Hour
  • Company Provided Healthy Lunch (3 Days/Week)
  • Fully Stocked Coffee Bar & Beverage Cooler
  • Costco Membership
  • Reverse Osmosis Filtered Water
  • Community Garden
  • On-Site Bar

Do sports things.

  • Twins Tickets
  • Vikings Tickets
  • Company Bowling League
  • Company Golf League
  • On-Site Workout Facility

Learn things.

  • On-Site Business Library
  • Department Lunch & Learns
  • Company Consumer Reports Subscription
  • Personal Financial Adviser Services
  • Legal Assistance Services


  • Seasonal Company Events and Retreats
  • Volunteering Opportunities
  • Charity Donations
  • Industry Events & Networking Experiences
  • Annual Client User Conference

And finally, make yourself at home.

  • Open Concept, Collaborative Work Environment
  • Casual Dress
  • Convertable Standing Desks
  • Ergonomic Aeron Chairs
  • On-Site Laundry
  • Company Car Access
  • Office Greyhounds
  • Nerf Guns & Razor Scooters
  • Flexible Work Schedule
  • Healthy Lunch Served 3 Times a Week