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Our values drive every decision we make at FurnitureDealer.Net. They form the solid foundation for our company culture and business practice. Have fun making money means we never want to lose sight of what makes us happy while building an awesome career. Win-win partnerships embody our belief that we are committed to honest, ethical business relationships that we hope will last a lifetime with our employees, our retailers, and our industry partners. Helping others be great speaks to our belief in being selfless people who understand that giving is better than getting.

Innovation, curiosity, humility, and accountability are the set of traits that describe the people we love to work with. We value people who are always striving to know more, do more, work hard, think strategically, and stay humble.

Our company vision: Champion the success of the local furniture retailer.

Our company mission: Create innovative, business-generating furniture websites for an elite network of retailers in North America with a values-focused team culture and a flair for fun.

Our Core Values


We never stop looking for ways to innovate. Original thoughts, ideas, and insights come from everyone in our company. Together and individually, we strive to turn the unique challenges our retailers and their customers face into innovative solutions that help them succeed.


We’re hungry to learn, grow, and improve. We ask questions, explore unfamiliar ideas, and eavesdrop on the conversations around us. Our desire to learn and understand keeps our minds open to new ideas and opportunities that drive the success of our clients, our employees, and our company.


We follow through. Individually and as a company, we operate under the principle that actions speak louder than words. We work hard to ensure that we don’t let our partners or our team down, and own up to our mistakes when we do.


We put others first. By seeking critical feedback, admitting to not knowing the answers, and asking for help, we put the success of our clients and our company above our individual egos. We want everything we do to be great, and have the humility to recognize when it’s not.

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