The Beginning
Our Founder and CEO, Andy Bernstein comes from a 3rd generation retailer that had 3 stores in small towns in southern Minnesota. Andy learned the furniture business from his father and grandfather. Back in the day, location was everything. To advertise your store meant you had to have a location on a well-traveled road or highway.
Home Furnishing’s products are “big ticket,” expensive and complicated to research. When the internet came along, Andy saw an opportunity to give furniture shoppers using the internet an unlimited amount of information on products they may want to research.
When Andy began to share his vision for using this new “information highway” as a means to attract, engage and connect with local customers, everyone thought he was crazy.
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Evolution
After Andy graduated from college and received his MBA, He went into business consulting in New York City. He never forgot his vision and after honing his business skills, he was even more inspired to follow his dream.
Andy moved back to Minnesota and spent several years learning how to understand the consumer’s research and selling process by working for premiere furniture retailers in the Twin Cities.
He laid out his business plan and jumped in. Like many entrepreneurs, his first attempt failed miserably. But as Thomas Edison said, each failure is an element eliminated towards the process of success. After a long struggle, he sold his first two customers and hired his first employee.
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Today
We’re very proud of what we have accomplished. Our team today has diverse skills that range from creating custom Home Furnishings software applications, building and designing world class furniture websites, taking great care of our clients, analyzing and reporting from web analytics, providing multi-channel sales training and support, custom creating online furniture product presentations and managing an industry leading furniture product catalog.
What we’re most proud of is what our customers say about us and our team and how we’ve help their businesses grow and prosper.
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