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    About Us

    Founded in Minnesota, we provide full service internet marketing solutions for the Home Furnishings Industry that focus on helping local brick and mortar retailers leverage the internet to grow their business.

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  • Our Team

    When you partner with us, you are hiring a team of the sharpest minds in online furniture retailing who will work collectively with you to solve your internet and business problems efficiently and effectively.

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    Our Network

    We've evolved into one of the largest Home Furnishings network in North America, designing, developing, strategically marketing and managing over 850 Home Furnishings web based communities that receive over 500,000,000 page views per year. Our company is Home Furnishings specific, that's all we do.

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About Us

We have been focused on providing “local” internet strategies for the home furnishings industry for over 16 years.

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Our Team

We are a fun, energetic and forward thinking group of passionate individuals.

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Our Network

Our network is comprised of elite home furnishings retailers, suppliers, industry organizations and more.

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About Us

We are a home furnishings specific, internet marketing company focused on developing and implementing full service internet solutions to help our clients, independent brick and mortar furniture retailers, leverage the internet to grow their businesses. Our clients include many of the largest and most successful independent furniture retailers in North America, as well as several of the industry’s leading manufacturers and suppliers.

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The Beginning

Our Founder and CEO, Andy Bernstein comes from a 3rd generation retailer that had 3 stores in small towns in southern Minnesota. Andy learned the furniture business from his father and grandfather. Back in the day, location was everything. To advertise your store meant you had to have a location on a well-traveled road or highway.

Home Furnishing’s products are “big ticket,” expensive and complicated to research. When the internet came along, Andy saw an opportunity to give furniture shoppers using the internet an unlimited amount of information on products they may want to research.

When Andy began to share his vision for using this new “information highway” as a means to attract, engage and connect with local customers, everyone thought he was crazy.

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Evolution

After Andy graduated from college and received his MBA, He went into business consulting in New York City. He never forgot his vision and after honing his business skills, he was even more inspired to follow his dream.

Andy moved back to Minnesota and spent several years learning how to understand the consumer’s research and selling process by working for premiere furniture retailers in the Twin Cities.

He laid out his business plan and jumped in. Like many entrepreneurs, his first attempt failed miserably. But as Thomas Edison said, each failure is an element eliminated towards the process of success. After a long struggle, he sold his first two customers and hired his first employee.

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Today

We’re very proud of what we have accomplished. Our team today has diverse skills that range from creating custom Home Furnishings software applications, building and designing world class furniture websites, taking great care of our clients, analyzing and reporting from web analytics, providing multi-channel sales training and support, custom creating online furniture product presentations and managing an industry leading furniture product catalog.

What we’re most proud of is what our customers say about us and our team and how we’ve help their businesses grow and prosper.

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Free Assessment

Take our short 14 point assessment and we’ll send you back a 93 point analysis that outlines your strengths, weaknesses and opportunities.

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About Us Videos

What Our Clients Say

pictureFurnituredealer.net is hands down the best company we work with. Their response time is unbelievable. Our biggest challenge has been learning how to manage the almost overwhelming amount of leads our new website had produced!"

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FurnitureDealer.net Vision & Inspiration

FurnitureDealer.net Evolution

FurnitureDealer.net Today

Our Team

Our team has diverse skills that range from creating custom home furnishing's software applications, building and designing websites, managing client relations, merchandising analytics, sales training, custom-made content and integrated marketing channel solutions. When you partner with us, you are assigned a team of the sharpest minds who will work collectively to solve your internet and business problems efficiently and effectively.

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Meet our Team

Leadership

Business Consulting

Technical

Publishing

Marketing

Free Assessment

Take our short 14 point assessment and we’ll send you back a 93 point analysis that outlines your strengths, weaknesses and opportunities.

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What Our Clients Say

pictureThe people at FurnitureDealer.Net are the most enthusiastic, and easiest to deal with of all the vendors I speak to."

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Andy Bernstein

Founder & CEO

In the olden days, Andy literally did everything in the company except write software code. He has always been involved with corporate vision and strategy, defining and managing software development, and sales and client relations. As our company has grown, we have brought in very talented people with specialized skills, and Andy’s role has become more of orchestrating and coaching.

Accomplishments: Great companies have happy customers, employees and shareholders. Andy is proud of the extent to which our company has accomplished that and is committed to continually look for ways to do it better each day. At FurnitureDealer.Net, Andy is most proud of our team of employees, our clients, our strategic vision, our content library, and our technology.

FurnitureDealer.Net Passion: Andy’s passion is solving problems—especially business problems. As a business strategy consultant in the early 1990’s, who worked primarily with retailers and manufacturers, Andy got staffed on a project with a long distance company. It literally changed his life and opened his eyes to the transformation that was taking place in our society and our economy. Andy couldn’t tell exactly how these data lines connected to computer databases would impact retailing, but he quickly realized that it could help solve two of the biggest challenges that furniture retailers faced—sales and marketing. Andy has dedicated his professional life and much of his personal life to trying to use computers and the Internet to solve the problems of selling and marketing big ticket furniture.

A second passion of his is learning and sharing ideas with smart people. Andy feels lucky to be able to do this on a daily basis within our team and with our clients. Andy loves innovating and feels lucky to get to work with so many employees and clients who also love innovating. He loves sharing ideas with other passionate people.

Internet Passion: In a nutshell, the Internet is the great information distributor. The most impressive websites distribute great information (content) in ways that solve “inefficient market problems.” Andy is VERY proud of our company’s client websites and thinks we have been a pioneer in the click-to-store or multi-channel websites that integrate Internet with local stores and salespeople. There are many websites and entrepreneurs that have inspired him, and he is constantly looking at and learning from others. Some of Andy’s favorite websites solve shopping problems, real estate problems, marketing problems, collaboration needs, and news and information needs. Three huge new trends online that will impact many of the great websites are User Generated Content, Social Networking, and Mobile Internet. Our company is actively watching these and other trends in our never-ending quest for new ways to help our clients make more money and better serve their customers.

Life Outside of FurnitureDealer.Net: Outside of work, Andy loves to spend time with his wife, Kim, and ten-year-old daughter, Alexandra (who loves coming into the office to work), his family, and close friends. He enjoys personal travel and playing outdoors. One of Andy’s favorite quotes, which was shared with him by his younger brother, Ross, is “Find a job that you love, and you’ll never work a day in your life.” Andy loves what he does!

Joe Craddock

President & CTO

Joe has been involved in almost every aspect of the company at one point or another while working across many different functions. Joe spends most of his time building new software and products, adding new features to existing products and making sure web servers are fast and responsive. As a senior member of the team, Joe also plays a role as a mentor and resource for the rest of the team. If something is broken, Joe can fix it!

Accomplishments: Joe has spent many painstaking hours perched over his desk, building, designing and perfecting FurnitureDealer.Net’s fast, robust, useful, user-friendly, and flexible Premium Web Application, our Content Management System (CMS), and our set of administration control panels.

FurnitureDealer.Net Passion: With the Internet as Joe’s playground, his enthusiasm about building new things on the Web fiercely inspires him to construct modern, SEO'd, standards based, websites, the databases that power them, and the web-based tools that control them. He works smart, hard and a lot.

Internet Passion: Joe loves Google for two reasons. First, it is the ultimate resource for finding anything—directions, code, recipes, music, etc. Second, Google gives him the tools to see what everyone else is looking for and how we can use that information to improve our own sites and our clients’ businesses. “Google makes information available and that is powerful.”

Life Outside of FurnitureDealer.Net: Joe loves to bicycle around the neighborhoods of Minneapolis, work in the garden, sample the plethora of restaurant options in the area, create screen printed art, brew beer, and in general take on as many hobbies and projects as possible.

Kraig Mathias

Chief Operating Officer

Kraig is one of FurnitureDealer.Net's veteran team members, having been with the company throughout its growth, starting when we had just 3 employees, 5 years ago. Since going into business as a teenager mowing lawns for elderly people in his neighborhood, he's been interested in small business. He joined the FurnitureDealer.Net team in 2007 after studying Entrepreneurial Management at the University of Minnesota's Carlson School of Management and being interested in starting his own business someday. He saw potential here for learning a lot about more about business, growing professionally and helping our company grow and achieve success.

Accomplishments: Kraig started out in a very tactical role here, helping do anything and everything that needed to be done. As FurnitureDealer.Net grew and hired new people, he helped trained them on what he knew. As new people took over more and more of his role, he stepped up to work on the whole system and improve it. Kraig has mentored countless people on our team, helping them transition from entry-level employees to senior team leaders. He's also innovated numerous things to improve our company in many aspects. Today, Kraig is involved in many areas of the company and helps us continuously make the transition from the great company we are today to the outstanding company that we strive to become tomorrow.

FurnitureDealer.Net Passion: Kraig's passion around here is to help create a company that works well. He's passionate about reorganizing and refining our structure, systems, processes, products, services and team as many times as it takes until we get it right. He wants to see our company win and keeps pressing on until we get there. He's created an internal information system that he hopes will "Help our company better communicate cross functionally." Kraig is also passionate about mentoring and helping to develop the great people he gets to work with everyday around here. He's also just excited about business in general and helping build a successful company that adds value for everyone involved.

Internet Passion: According to Kraig, one of the internet's best qualities is "That results can easily be measured." He also appreciates the internet's ease of communication and the potential to learn about anything and everything.

Life Outside of FurnitureDealer.Net: In Kraig's spare time, he enjoys traveling, taking road trips, taking pictures on his trips, blogging about personal finance, organization and personal and professional development, solving problems, learning and spending time with his family and close friends.

Joe "Joe B." Bieniek

Director of Technology

By establishing interactive client communication and creating service applications and database driven pages, Joe B. keeps clients’ websites up-to-date. As a member of the highly skilled Web Team, he is also kept busy working on site maintenance, updates and changes. Joe B.’s laid-back personality allows him to stay focused during stressful times and complete tasks diligently and efficiently.

Accomplishments: Joe B. is proud of working with clients and implementing enhancements to their sites to solve problems. He thrives off positive feedback and success from solving problems, increasing traffic and improving the visual design of websites.

FurnitureDealer.Net Passion: At FurnitureDealer.Net, Joe B. is passionate about creating strategic websites with top designs that pay personal attention to furniture consumers. He creates web solutions that are consumer-oriented and delivers them effectively by helping our clients make sales.

Internet Passion: Joe B. is one of the sports fans in the office. He loves using the Internet for statistics, recaps and insights about any sports games, tournaments or playoffs. Lately, he has been evolving community aspects on sports sites by contributing to message boards and blogs that allow users to share their opinions about teams, players and sports. It’s often joked around the office that if a free throw was ever needed to win at the end of a game, Joe B. is the one going to the line; he is a basketball fanatic.

Life Outside of FurnitureDealer.Net: When Joe B. is not designing websites, you can find him either watching a game or doing something outdoors. From playing hockey, basketball, softball, and football to hiking or camping, he’s willing to participate in anything that will keep him active!

Adam Coleman

Website Developer

Adam comes to FurnitureDealer.Net with three years of work experience designing and building websites, programming, and helping clients directly through customer support. Adam's insatiable appetite for problem-solving drives him to do his best in everything he builds.

Accomplishments: Adam enjoys exceeding clients' expectations with his quick and quality work. As part of web team, he has been the lead developer on several websites.

FurnitureDealer.Net Passion: He is most passionate about HTML, web design and everything technology related.

Internet Passion: Adam's favorite website is Wikipedia. He doesn't know what he did before when he didn't know something, like “Who is Theodore Geisel?” Wikipedia has everything Adam would ever want to know about anything, and he loves knowing everything.

Life Outside of FurnitureDealer.Net: Outside of work, you can find Adam at heavy metal shows, small pubs imbibing the local flavor, reading, watching TV shows on DVD, playing drums, and futilely learning Japanese.

Matt Weber

Website Developer

Matt Weber is best known as "Weber" and comes to FurnitureDealer.Net with valuable retail knowledge which he uses to bring helpful presentation ideas to website design and development.

Accomplishments: Weber started at the company creating custom content for clients' websites. While in a content role, Weber has created a 900+ item number Mix and Match collection for Young America by Stanley. After moving out of a content role, Weber has played a lead role in web design and development for the Young America Signature Shop website templates and other clients' sites.

FurnitureDealer.Net Passion: FurnitureDealer.Net allows Weber to do what he loves best: HTML and web design.

Internet Passion: Google. It has everything: maps, images, email, shopping results, etc. Weber also loves checking out cbssports.com for sports info and fantasy sports leagues.

Life Outside of FurnitureDealer.Net: When not at work, you can find Weber eating lots of food, watching movies or playing board games, sports and video games.

Anthony Erickson

Website Developer

Anthony comes to FurnitureDealer.Net with 5 years of work experience with web design, web development and some additional experience in computer networking and server maintenance. Anthony's passion for helping people and solving problems drives him to do his very best in everything he builds or maintains.

Accomplishments: Anthony is a quick learner and his ability to work fast and be adaptable gives him the opportunity to go above and beyond what the client will expect.

FurnitureDealer.Net Passion: He is passionate about anything technology related, web design, web development, and maintenance on hardware and sites.

Internet Passion: If it wasn't for the internet, Anthony wouldn't have had access to the amount of help he needed to get through some of his projects. Google is one of his favorite sites, because he can find nearly everything he is looking for whether it's for personal or work knowledge.

Life Outside of FurnitureDealer.Net: Outside of FurnitureDealer.Net, you can find Anthony playing disc golf at a local course, enjoying rock concerts, enjoying the company of his friends at the local pub, and watching TV shows.

Bryan Bieniek

Website Developer

Viewing everyday as a day to learn something new, Bryan is currently attending school at the Minnesota School of Business in pursuit of a Bachelor’s Degree in Game and Application Development. FurnitureDealer.Net’s web gurus are assisting in his ongoing quest to become the smartest man in the world by offering him daily lessons in web technology.

Accomplishments: Bryan plays in an integral part on the technology team by responding to clients and assisting in the daily maintenance of their websites. He has also led multiple client website redesign projects, as well as built new websites for clients.

FurnitureDealer.Net Passion: Bryan is eager to learn and develop new tools to bolster his skill sets in programming. Being involved with computers and the Internet everyday helps keep him on top of ever-evolving technology.

Internet Passion: Bryan enjoys the Internet because of its ability to answer any question. His favorite sites are Facebook, ESPN and video gaming sites.

Life Outside of FurnitureDealer.Net: When not at work, Bryan enjoys playing sports. He likes board games and card games. Actually, if it is anything related to the word “game,” you can bet Bryan will enjoy it!

Sara Wedding

VP Staff Development

Sara Wedding joined FurnitureDealer.Net in 2008 after graduating from the University of Minnesota with a degree in Journalism. Since then, she has played many roles in this company and has been known for wearing many hats. She started out on our publishing team and helped structure and develop a team of writers as the Editor in Chief. She also plays a very important role in recruiting/hiring and training new employees. She has literally helped hire 80% of the company. Today, Sara is involved on our Client Relations and Business Consulting Team working with our clients and business partners to provide strategic guidance, solve problems and help them use our platform and tools to better communicate their in store messages and story.

Accomplishments: Sara is very proud of many things she has been involved with over the years at FurnitureDealer.Net. To name a few, she is proud of helping our business grow by hiring smart, motivated and innovative people, being named one of the Best Person in the World and being able to travel to markets, visit clients and help our partners become more successful online. Sara Wedding is also proud of the many extravagant holidays parties she's helped plan and participate in.

FurnitureDealer.Net Passion: Sara is very passionate about learning about our client's businesses and coming up with ways to better communicate their stories on our network. She also loves to interview people and recruit the best talent to come join our company. She loves to listen and hear everyone's story - "We all have one to tell."

Internet Passion: The Internet is a great communication tool to keep in touch with family and friends. Sara Wedding also loves the convenience of being able to read the news, browse and shop, blog, listen to music, watch videos and pay all her bills online. Unlike many places, the Internet never closes and you can access it 24 hours a day and seven days a week. Sara is amazed at the amount of information available on the Internet. But, is this a good thing?

Life Outside of FurnitureDealer.Net: In her time off from work, Sara Wedding is a competitive Ballroom and Latin dancer. She practices and competes all across the country with her pro partner. She also enjoys playing with her dog, reading, working out, traveling, exploring Minneapolis, watching movies, and of course - shopping!

Jessica Lee

Brand Manager

Jessica contributes her distinctive personal experience of an Internet “power user” and “aficionado” to help guide the vision behind FurnitureDealer.Net websites. Jessica spends most of her days creating content for our clients’ websites. Content is the backbone for keeping FurnitureDealer.Net’s robust product catalog up-to-date with compelling copy and images for the latest furniture lines. Jessica also brings her previous skills working with websites for various types of organizations. She has written and edited web copy as well as mantained web content for a university, a non-profit, a small business, an international start-up, and a global conglomerate.

Accomplishments: Jessica is proud of seeing the results of great web content she's helped create on clients’ sites. Knowing that it has drawn Web traffic for many of our clients and helped their customers makes the effort worth it for her.

FurnitureDealer.Net Passion: She likes to stay up-to-date with the Web’s emerging social media networks and latest technology developments. She loves trying to figure out how to use new breakthroughs to improve the overall Internet experience for our clients and their customers.

Internet Passion: Jessica loves the versatility of the Internet, but press her to choose just one site and she will tell you she is a huge fan of www.wikipedia.org. “It’s not perfect, but it’s an incredible free, collaborative online resource where I have both wasted a lot of time and learned a great deal.” The Internet’s depth of information and ways to connect people astonishes Jessica on a daily basis.

Life Outside of FurnitureDealer.Net: When Jessica is not at work, you can find her checking out what's new around Minneapolis. With the belief that what's old is new again, she also particularly enjoys scouring local thrift stores for some wonderfully strange item that she didn’t want or need until she saw it. “eBay just hasn’t gotten to the level of replicating that type of experience yet, but I am sure they are working on it.”

Caitlin Muhar

Editor in Chief

Caitlin’s background is mostly in retail, with a degree in retail merchandising and management, and lots of previous work experience in retail and customer service. This gives her a great understanding of how our clients operate their businesses, and how FurnitureDealer.Net’s services can benefit their business strategy. Caitlin is also a very skilled shopper, and has a clear perspective on what a female expects from her shopping experience, both online and in-store. This guides her in the creation of online product presentations, and shapes her vision in developing creative solutions for content organization and website navigation.

Accomplishments: She is proud of her work helping to create manufacturer websites. It takes a lot of coordination and communication to gather all of the images and product information, and to create and structure the entire product catalog.

FurnitureDealer.Net Passion: Caitlin loves furniture and the furniture industry. This is kind of a new area of interest for her, but being into design and business, it’s easy for her to get passionate about the furniture industry. Caitlin loves learning about new things!

Internet Passion: Caitlin is very into fashion, so she loves looking at fashion blogs online. It’s easier to get a much more current feel for trends in big cities like New York and LA, rather than just a general overview of what’s going on in fashion like a personal can from a monthly magazine. Caitlin thinks it’s not really an alternative to reading magazines, but blogs offer supplemental inspiration from specific people and places, allowing her to connect with a random person in a cool modern way.

Life Outside of FurnitureDealer.Net: Shopping, reading magazines, cooking, going out to eat, and working out.

Lidia Chesnokova

Category Manager - Appliances and Electronics

Lidia’s strong marketing, advertising, and business background allows her to effectively and efficiently manage part of this business with a smile. Her best assets within the company have been said to be her expertise within appliance and electronics industry, communication skills, and drive. She is a fast learner, a hard worker, and loves working with people, which allows her to keep growing within the company.

Accomplishments: Lidia is proud of the amount of knowledge she has received and the involvement she has served. As a category manager of appliances and electronics she takes on an important role as well as part of our overall business. Lidia has developed strong relationships with manufacturers as well as our clients to grow their businesses and online strategy.

FurnitureDealer.Net Passion: Lidia is passionate about working with our clients to figure out the best internet solution for their appliance and electronics business. She strives to learn and understand the industry in order to be able to present a product in a way that intrigues the consumer in a positive manner, driving them to the stores of our clients.

Internet Passion: She shops, socializes, cooks, does research, learns, gets directions, seeks medical advice and essentially lives on the Internet. The first thing she does in the morning is check the news on her phone, followed by checking Twitter, easily making it her favorite social site. She loves to be engaged in everything that goes on locally and nationally, making her that much more connected. For Lidia, Internet is not a passion it’s a necessity.

Life Outside of FurnitureDealer.Net: Snowboarding and snowboarding until the last snow melts, taking classes at a local gym, trying new sports, or training for the next marathon to raise money for an amazing cause. Reading is Lidia’s escape; “Freakonomics” is still one of her favorite books, she loves reading something that challenges the common knowledge. She also loves traveling and will try to get away and explore a new place every chance she gets, learning about other cultures and seeing different environments is a passion that will never go away. When she’s not busy, you will find her filling the schedule with networking events and social gatherings.

Brittany Proctor

Category Manager - Mattresses

With a degree in English, Brittany brings a solid background in writing and editing to FurnitureDealer.Net. Her work on a student-run undergraduate publication allowed her hone her editorial skills, as well as learn a variety of new skills working on the marketing and design teams. During her past experience at a magazine, she wrote multiple articles and updated content on their website.

Accomplishments: Brittany is continually working on expanding FurnitureDealer.Net’s mattress catalog and improving her knowledge of all things mattress related. She is proud to create informative product presentations for our client’s sites and continues to develop new and effective ways to display information for consumers.

FurnitureDealer.Net Passion: Brittany is passionate about providing the best content possible for clients and customers. She is passionate about writing and is excited to think of new ways to bring it to the next level. Always up for a challenge, Brittany is eager to lend her creativity to any project that comes her way.

Internet Passion: Currently, one of Brittany’s favorite websites to explore is YouTube. She enjoys watching YouTube Bloggers and Vlogs, and is fascinated by the continuing evolution of blogs on YouTube. Whether it’s watching random tutorials or people talking about products they love, Brittany enjoys the insight and the wealth of information that can be found.

Life Outside of FurnitureDealer.Net: Outside of work, you can find Brittany planning the next concert to go to, cooking Rachael Ray meals, playing video games, reading, snowboarding and participating in all sorts of sports and outdoor activities.

Kimberley Wray

Editorial Director

An award-winning home furnishings writer, editor and marketing/communications specialist based in High Point, N.C., Kimberley is well-known throughout the industry for her work with manufacturers, designers, showroom entities and trade publications. Prior to joining the FurnitureDealer.Net team, she operated her own marketing/communications firm, and served as vice-president of marketing for the High Point Market Authority during a critical time in the Market’s history. Kim has a background in retail design and began her home furnishings career more than two decades ago as a journalist at HFD and High Points Magazines. She co-founded WithIt (Women in the Home Industries Today), and serves as an Ambassador for the organization.

Accomplishments: With a unique ability to distill complex concepts and repackage them in a way that everyone understands, Kimberley helps communicate the need for traditional brick-and-mortar home furnishings retailers and manufacturers to implement successful multi-channel strategies.

FurnitureDealer.Net Passion: Having spent the better part of her career either writing for and about retailers or serving their needs, Kim is passionate about redefining web content in ways that truly matter for our clients and consumers.

Internet Passion: Shopping! Kimberley intimately understands the importance of engaging and accurate product descriptions; the ability for buyers and sellers to communicate effectively online and why shopping local is of paramount importance. Just ask her about the hot air balloon she purchased sight-unseen in the early days of Ebay. (We’re not kidding).

Life Outside of FurnitureDealer.Net: She is as likely to break into song as she is to offer fresh eggs or honey courtesy of her heritage chickens and backyard beehives. An accomplished jazz musician, Kim serves as music director of a small church choir and shares her High Point home and studio with a motley crew of furry and feathered friends.

Emily Severson

Content Operations Manager

In search of a company with opportunity, flexibility, and a great community, Emily made herself at home at FurnitureDealer.Net. She brought her Communications and Management background from the University of Minnesota and smiley demeanor with hopes of helping shape the future of the company. Emily is known as the giggler. Her laugh is contagious and easily carries throughout the office. As an avid internet user and online shopper, Emily brought her consumer expertise to the company to help evolve the online furniture industry.

Accomplishments: Emily takes pride in her work with Nebraska Furniture Mart. She took over the management of the company’s relationship with Nebraska Furniture Mart and ran. She has worked to produce a more efficient and thorough process to track and complete projects for Nebraska Furniture Mart. Emily has worked to turn the relationship into a growing partnership for the company. Emily has used her experience to evolve into an operations leader, planning bigger and better tools, systems, and processes for the future of FurnitureDealer.Net.

FurnitureDealer.Net Passion: Perfection. Emily has been working to reorganize and create new processes that help the company and team work towards perfection. Emily enjoys working out kinks to bring a better level of efficiency, service, and value to the team, clients, and the overall company.

Internet Passion: Emily can easily waste an entire day online. Shopping online is her most dangerous vice. Social media websites are the easiest way for Emily to keep in touch with family and friends. Her favorite website, however, is Google. Emily loves getting email in her Gmail account; she creates grocery and shopping lists in GoogleDocs; and she searches for answers to all her curious questions on Google’s home page.

Life Outside of FurnitureDealer.Net: Outside the office, Emily attends as many Twins games as possible during the regular MLB season. She devotes herself to the Dallas Cowboys in the fall. She also enjoys watching movies, rollerblading, and traveling to see family and friends.

Leah Christensen

Custom Content Manager

Leah is a graduate from Minnesota State University with a degree in both mass communications and English. Currently, she’s a graduate student at Hamline University working on getting her M.F.A. Before coming to FurnitureDealer.Net, Leah worked for an internet Halloween costume company where she gathered experience in search engine optimization strategies and helped the young, promising business turn into one of the largest costume companies in the country.

Accomplishments: As a member of the content team, Leah helps create casegoods collections as well as supply manufacturers and retailers with optimal web content.

FurnitureDealer.Net Passion: Leah’s excited to transfer her internet and copywriting knowledge to FurnitureDealer.Net where she’s eager to see a fast-rising company become a more and more prominent name in the furniture industry. Her goal is to provide useful and well-written content that caters to FurnitureDealer.Net client’s needs and see their businesses flourish.

Internet Passion: Leah’s always held an interest in the workings of search engines and is fascinated at the long-arm the internet has in terms of communicating. The medium is the message. Her dependence on quick Minnesota Twins score updates and movie times has only deepened her love for fast information.

Life Outside of FurnitureDealer.Net: Always the dabbler, Leah’s passions usually involve reading and writing and she devours anything written by Joan Didion, Paul Auster and David Sedaris. Her vice is serialized television shows and hesitates before popping a season of The X-Files, Mad Men or Six Feet Under into her DVD player in fear she’ll end up staying awake half the night. Leah also likes running and painting, and though she might be a disaster in the kitchen, she always enjoys a good meal.

Carolyn Mann

Business Consultant - Merchandising

Carolyn is a graduate from the University of Minnesota with a degree in both journalism and psychology. While the two degrees may seem unrelated, they involve her two greatest passions - writing and working with people. Fortunately, as a member of the publishing team at FurnitureDealer.Net, she gets to do both by creating a variety of web product presentations each day and by maintaining relationships with clients and suppliers so that the content is consistent to their needs. Carolyn continues to learn more and more about both the web and furniture industry as she grows with the company.

Accomplishments: Trained on casegoods, upholstery, and mattresses, Carolyn is always creating different types of content, but continues to place an emphasis on upholstery, where brands like La-Z-Boy, Craftmaster, Smith Brothers, and Natuzzi keep her up-to-date with everything you would ever need to know about living room furniture. While writing descriptive and persuasive content continues to be a large part of her day, Carolyn also works to manage 15 core upholstery catalogs, while also handling incoming content requests from 21 of our top 100 premium clients.

FurnitureDealer.Net Passion: Carolyn's passion for the company comes in the freedom and creativity she has in creating web content. She loves putting her own words and style into original narratives that truly tell the whole story about furniture. The fact that her original content is directly impacting the consumer's furniture-shopping experience is also very satisfying, and she continues to enjoy working with manufacturer representatives, learning about each brand, and helping clients with their unique content requests. Not to mention the opportunity to work with a great group of fun, innovative, and talented individuals in the office every day.

Internet Passion: When it comes to the internet, Carolyn loves its ability to instantly inform and connect people at just the touch of a button. Lately, she has really enjoyed both Twitter and Facebook's ability to spread news - whether it be urgent or for entertainment purposes Ð to millions of people on the spot. She finds the internet to be a great networking and information tool that is constantly growing and improving.

Life Outside of FurnitureDealer.Net: Outside of the office, Carolyn loves spending quality time with family and friends. Growing up in the metro area, she is fortunate to have most of her favorite people close by, so there is always opportunity for a reunion. When she gets the chance, traveling is also a passion of hers. Whether that be a road trip to Wisconsin or a vacation to Germany to visit her sister, Carolyn can't wait to go.

Kayla Yaeger

Brand Manager

Kayla came to FurnitureDealer.Net with an arsenal of previous writing experience including seven years working as a local reporter, five years composing marketing copy and scripts for a children’s theater and two years working as a copy-writer for an online website and gift store. With majors in Written Communications and Philosophy, Kayla pulls from her educational pallet to produce successful online product presentations that are informative and beneficial to clients as well as consumers.

Accomplishments: With an increasing understanding of furniture attributes and design, Kayla strives to use her marketing and written communications knowledge to describe the features and benefits of each product presentation through search engine optimized words that resonate well with consumers and assist in their shopping experience.

FurnitureDealer.Net Passion: Understanding the importance of aesthetics and how the items around us often represent who we are, Kayla is passionate about producing quality product presentations that are overflowing with content. Choosing furniture is like choosing a piece of the way one lives and there is no better feeling then finding the perfect words and images to represent a collection and convey a lifestyle.

Internet Passion: Kayla’s internet passion began as a child when she realized there was a shopping website for her favorite brand of stuffed animals. Since then, the internet has become a source of knowledge, communication and of course…shopping. From staying in touch with friends across seas to finding unique holiday gifts for loved ones, Kayla is an adamant internet companion.

Life Outside of FurnitureDealer.Net: Outside FurnitureDealer.Net Kayla finds herself with little free time. Apart from going out with family and challenging her siblings to summer Slip-n-Slide races, Kayla spends time directing for a children’s theater, participating in sports and working on a series of books she hopes to someday publish. Her newest endeavor is working to become a part-time cake maker, baking and decorating theme styled cakes that have sometimes grown as high as three-and-a-half feet tall.

Jackie Halverson

Brand Manager

Jackie has had a genuine interest and passion for the home furnishings industry since a very young age. She comes to us with a Bachelors Degree in Interior Design from the University of Wisconsin-Madison. Having thorough knowledge of commercial/residential design, furniture styles, and design eras has made her a valuable asset in terms of providing retailers and customers with valuable design information. She loves the fact that she can put her extensive knowledge to use and help others to better understand the home furnishings industry through her creative writing.

Accomplishments: It is very fulfilling for Jackie to see the collections she's created live on the Internet. She has helped revamp content standards by introducing the publishing team to new Art History and design terms that enhance the quality of content created. She hopes to one day help FurnitureDealer.Net expand into home accessories and become more design related.

FurnitureDealer.Net Passion: There is nothing Jackie enjoys more than coming across a furniture collection that inspires her to no end. She loves the exposure the company has given her in terms of furniture pieces, current design trends, and options for local furniture collections and stores. Jackie simply can’t wait to one day furnish her own home with all her favorite pieces she has come across. In addition to the work, she feels very fortunate to be working alongside a group of fun, talented, and hardworking people she enjoys.

Internet Passion: Jackie loves how easy it is to keep in touch with what’s going on in the world through the Internet. There is not a day that goes by that you won’t find Jackie surfing the net. Her favorites websites include Facebook and Twitter, which allow her to stay in touch with her friends and family who are dispersed around the country. And thanks to her handy iPhone, her favorite websites are only at an arms length away!

Life Outside of FurnitureDealer.Net: Away from the office, Jackie enjoys spending time lounging poolside in the summertime, or traveling somewhere for a weekend getaway. As an avid football fan, there is not a weekend in the Fall that goes by that Jackie isn’t cheering on her favorite teams: the Green Bay Packers and the Wisconsin Badgers. After all, they are her Alma Mater and home state teams! Other than spending time with her friends and family, you can find Jackie trying out new restaurants, painting, taking in a Zumba class, catching a movie, or reading a good book when time allows.

Paul Fastner

Website Developer

Drawn to FurnitureDealer.Net by a strong interest in both business and technology, Paul is excited about the direction that the company is headed. With a degree in Applied Economics from the University of Minnesota, he loves to collect and analyze data to solve problems and to make informed business decisions. Paul brings with him a strong background in online content strategy development, marketing analytics, and web design.

Accomplishments: Working hard to make FurnitureDealer.Net a more data-driven organization, Paul is the go-to guy for Analytics questions. In addition, Paul has lead the company's efforts to integrate clients' inventory data with their website. Going forward, he will also be spearheading the company's foray into pay-per-click and other marketing initiatives.

FurnitureDealer.Net Passion: Paul loves using Google Analytics to measure the effectiveness of the company's SEO and marketing strategies and seeing the impact they have on clients' websites.

Internet Passion: As someone who is always looking to learn new things, Paul is consistently impressed with the wealth of information that is available to him with just a few clicks of a button. Whether learning how to brew his own beer or researching the economic effects of the introduction of a genetically modified banana cultivar on rural Ugandans, the Internet is an indispensable resource that he can't imagine having to do without.

Life Outside of FurnitureDealer.Net: When he's not in the office you can often find Paul playing tennis, soccer, basketball, or almost any other sport. Despite being a Wisconsinite, Paul is loyal fan of both the Vikings and the Twins. He has a passion for international development and spends much of his free time doing volunteer work for a local nonprofit dedicated to providing clean, safe water to the 1 billion people around the world who don't have access to it.

Andrew Mocol

Website Developer

New to web design, Andrew is an experienced systems administrator thanks to five years of network administration in the United States Marine Corps. A Microsoft Certified Systems Administrator, he continues to increase his knowledge of web development and is happy to assist with any server or computer issues that may arise.

Accomplishments: Andrew always sets high standards for himself and strives to always put forth the best effort in anything he does. Not surprisingly, he is quickly learning how to create well-designed websites. His ability to learn quickly and adapt to new environments and jobs is aiding him in the transition from systems administration to web design.

FurnitureDealer.Net Passion: Andrew believes the most exciting thing about working at Furnituredealer.net is the ability to have an impact on the success of our company and of that of our clients based on the quality his work as a web designer. He’s also excited to have the opportunity to expand his technology skillsets.

Internet Passion: During his tenure as a network administrator in the Marine Corps, Andrew realized that the Internet and networks serve a vital role in the success of many missions, whether that means intelligence gathering or creating well-designed websites or effective use of SEO.

Life Outside of FurnitureDealer.Net: When he’s not at work, Andrew loves to play football and rugby and attend music festivals and concerts. He also enjoys eating out and exploring local nightlife. A loyal Vikings fan, he attends all of the events and games. When he’s around the house he enjoys playing video games and studying Japanese.

Shannon Lodermeier

Business Consultant - Marketing

Shannon joined the FurnitureDealer.Net team in April 2012 with a degree in Public Relations from Minnesota State University. After college she become experienced in areas including communication, customer service, retail sales, business management, and human relations, which has given her a unique combination of skills she will use at FurnitureDealer.Net.

Accomplishments: As a newer member of the FurnitureDealer.Net team, Shannon has been a chameleon by learning different sides of the business quickly. She enjoys putting her past writing skills to use by writing and enhancing content, and is learning more daily about our clients and how we can improve their businesses.

FurnitureDealer.Net Passion: Shannon is excited about becoming an expert at our client's businesses and using her abilities to help them grow and be successful.

Internet Passion: Shannon loves to spend time on the internet doing random searches, reading interesting articles, and finding answers to strange questions that come up in conversation. She loves the endless possibilities and the always-changing atmosphere the internet provides.

Life Outside of FurnitureDealer.Net: Shannon spends a lot of her time with her friends and family and playing cards, watching movies, and going out and trying new things around the city. Having grown up in a small "Mississippi River Town," she enjoys outdoor activities such as fishing, camping, boating, and sports. On quiet nights she enjoys cooking and reading, and hopes to spend a good chunk of her adult life traveling.

Arianna Winkle

Brand Manager/Video Editor

With a degree in Journalism from the University of Minnesota, Arianna brings both her creativity and passion for writing to the FurnitureDealer.Net team. Her diverse work background includes experiences in film post production at Focus Features, marketing at NBC Universal, and freelance design, and all give her a unique business perspective to bring to the company. As a member of the content team, Arianna manages a number of brands to ensure our content library is thorough, up-to-date, and accurate. Arianna also leads FurnitureDealer.Net's video production efforts as an in-house editor for various video projects.

Accomplishments: Arianna's skill set and strong work ethic have given her the opportunity to incorporate video into FurnitureDealer.Net's array of offerings, taking the company to the next level in the new media environment. Her greatest accomplishment to date has been working with the FurnitureDealer.Net team to develop video in a way to best serve our clients, improve our websites, and convey content and messages in a visually appealing way.

FurnitureDealer.Net Passion: Arianna loves telling stories. Even more, she loves telling good stories. She is passionate about using video to tell FurnitureDealer.Net's client stories in a visually compelling and entertaining way.

Internet Passion: A self-professed computer geek, Arianna has a knack for web design, video, and social media, and uses all three as a creative outlet. A jetsetter at heart, the Internet also gives her the opportunity to showcase her travels through photography and blogs, as well as stay in touch and maintain connections with family and friends around the world.

Life Outside of FurnitureDealer.Net: Outside of FurnitureDealer.Net, you are most likely to find Ari running a ridiculous amount of miles along the Mississippi River (or around a lake), sipping on an endless cup of coffee, or quietly snapping photographs around the city with her beloved Nikon.

Kayla Robb

Business Consultant - Merchandising

Graduating from Bethel University in 2011 with an education in Business Marketing and Art, Kayla brings a fresh, unique set of skills to FurnitureDealer.Net. Since dreaming of being an interior designer at the age of 5, Kayla is excited to contribute her creative yet business-focused energy to the online furniture industry.

Accomplishments: As a long-time browser of interior design and fashion blogs, Kayla is now putting her creative, aesthetic mind to work writing furniture product presentations to enhance client websites with enriched keyword content. She is looking forward to becoming an expert in the online furniture shopping experience, as well as growing relationships with clients.

FurnitureDealer.Net Passion: Kayla has always looked forward to working at a company that is both genuinely exciting and challenging, and she has found that place in FurnitureDealer.Net! Kayla is passionate about working in an environment that truly capitalizes on her skills and interests in the fashion/design world, and being a part of a company that is constantly bringing new successful ideas to the furniture world.

Internet Passion: Kayla has always been intrigued by how the marketing world is undergoing a major change due to the Internet. Instead of a traditional monologue from business to consumer, the Internet is turning the marketing world into a constant dialogue. Kayla enjoys spending time on websites, blogs, and search engines to stay updated on the trends and news of today, as well as updating her own multiple social networking accounts.

Life Outside of FurnitureDealer.Net: In her free time outside of work you can find Kayla managing her photography and graphic design business, watching movies, browsing Pinterest, and playing piano.

Rachel Billstein

Brand Manager

Rachel graduated summa cum laude from Luther College in 2009 with a degree in English and Philosophy. She worked in the residential service industry and as a Development and Communications Intern in the non-profit sector prior to joining FurnitureDealer.Net as an Associate Editor on the Content Team. She is passionate about the writing and design and is excited to contribute her skills with a company so thoroughly dedicated to its clients.

FurnitureDealer.Net Passion: New to the FurnitureDealer.Net team and the furniture industry, Rachel feels fortunate that she has the opportunity to continue learning and to become an expert in a new field. She is proud to be part of a talented and dedicated company and looks forward to learning furniture design while delivering excellent client and customer service.

Internet Passion: Rachel is intrigued by the internet for making information free and accessible to everyone and for comprehensively changing and improving the way we learn about our world, express ourselves, and communicate with one another. She is as a DIY and fashion junkie who enjoys the creative exchange that the internet facilitates and is interested in the effects of online advertising and marketing on the consumer experience.

Life Outside of FurnitureDealer.Net: When Rachel is not working, you are most likely to find her reading up on current events and philosophy, wandering through the Walker Art Center, playing Nintendo 64 on the 16” TV that she has had since 1999, or making scrambled eggs and bacon for her dog, Silverback.

Tom Gadbois

Business Consultant - Merchandising

As an Associate Editor, Tom works within the publishing team to create online content for appliances and electronics. Before joining FurnitureDealer.Net, Tom worked with a nonprofit organization that created employment opportunities for developmentally disabled adults in the metro area. He has also done part-time tutoring with Minneapolis Public Schools since graduating from the University of Minnesota Duluth with a BA in Communication and a minor in English.

FurnitureDealer.Net Passion: Tom is passionate about developing extensive and elaborate online presentations of appliances and electronics to help clients with their online business initiatives. He enjoys learning new ways to benefit clients through online marketing and internet strategy, and is excited about where FurnitureDealer.Net is heading.

Internet Passion: The internet is an integral part of Tom’s life, as he uses it for everything from professional research materials to social networking. He loves the continual flow of updated information the internet provides, allowing him to keep up with world news and, of course, sports scores.

Life Outside of FurnitureDealer.Net: Tom enjoys living in Minneapolis and frequenting his favorite restaurants and bars, as well as taking full advantage of the lakes and beaches during the brief but beautiful summer months. A lifelong fan of the Minnesota Timberwolves, Tom is perennially disappointed with the team but still remains faithful.

Katie Mocol

Brand Manager

Katie received her Bachelor's in English and International Journalism from Hamline University in 2009. Since then, Katie has had work experience in fiction and non fiction publishing, journalism, and retail, giving her a broad range of experiences and insights into a variety of industries. Katie lives to write, and she is glad to learn about and try all kinds of writing, including copywriting.

FurnitureDealer.Net Passion: While new to FurnitureDealer.Net, Katie is here to help retailers tell their individual story and connect them with their perfect customer. With her passion for writing, she would like to use it to help people in whatever way she is able. And helping consumers find the products that they need helps both the retailer and the consumer, it is a beneficial relationship for everyone.

Internet Passion: Katie is fascinated with the internet as a forum where people from all walks of life can share information and ideas. She especially enjoys Wikipedia, Tumblr, and numerous blogs on various subjects.

Life Outside of FurnitureDealer.Net: Katie enjoys Sci-Fi/Fantasy literature, movies, and TV and has attended the occasional fan convention. Aside from Sci-Fi, Katie likes to read and write in all genres, notably creative non-fiction and history . Katie also enjoys frequenting the local tea shops, nature spotting, learning languages, and dinners with friends.

Maggie Fransen

Brand Manager

Maggie graduated from the University of Minnesota with a BA in English Literature and a minor in Spanish. With years of customer service and retail experience, Maggie brings a deep understanding of sales and a passion for writing and editing to our team. Maggie is excited to be involved with and learn more about the furniture industry, and hopes to provide clients with the content they need to develop their online presence and drive sales.

FurnitureDealer.Net Passion: As a member of the publishing team, Maggie uses her writing and editing skills to provide smart content that tailors to our clients’ needs. She is thrilled to be a part of a company that helps a traditional industry develop new marketing strategies to succeed in today’s evolving market.

Internet Passion: Never a fan of waiting, Maggie loves the Internet’s ability to provide her with information instantly—whether it’s a play-by-play of the Twins game, a recipe, or the name of the actor in a new movie. She also loves being able to stay in touch with friends and family who are traveling or living outside of Minnesota, and checks her social media sites religiously.

Life Outside of FurnitureDealer.Net: Outside of work, Maggie indulges an obsession with pop culture, consuming any books she can get her hands on, and watching a myriad of television shows and movies that range from guilty pleasures to the classics. She grew up with a love of playing and watching sports, and a competitive edge that fuels her passion for trivia and games. A gifted singer, Maggie considered going to a music conservatory for school, and loves to bust out the high notes on karaoke nights.

Nicole Chevalier

Brand Manager

Nicole graduated college with a Marketing Communications degree from Bemidji State University, where in her mix of business and mass communication courses she studied everything from marketing research to writing ad campaigns. Following school, she went to work for a leading lifestyle furniture retail and got involved with visual merchandising and sales. There, she learned a lot about furniture, merchandising and what the consumer wants today. She is excited to tie together the disciplines she learned in school and early career experiences in her work at FurnitureDealer.Net.

FurnitureDealer.Net Passion: Nicole is excited to be a part of FurnitureDealer.Net because of her passion for furniture. With the Internet transforming our world as we speak, she wants to be intimately involved and is constantly exploring retail sites for new ideas and inspiration.

Internet Passion: The Internet has become an integral part of Nicole’s everyday life, from checking emails in the morning to playing whatever online game she can’t seem to get enough of at night. Nicole especially loves the ease with which she can stay connected with friends and family, shop, get caught up on her favorite television shows and discover random facts.

Life Outside of FurnitureDealer.Net: When not at work or online, Nicole enjoys spending time outside with her dog, Charlie, going to the movies and out to eat. On weekends, she loves antiquing and digging for unique items that she can turn into something cool. She is always on a mission to find the next adventure.

Nicole Wahl

Brand Manager

Nicole graduated from the University of Minnesota with a degree in Retail Merchandising also concentrating on marketing and advertising. Intrigued by consumer behavior, she focused on presentation techniques that make retail environments a memorable experience. An accomplished traveler, she is passionate about expanding her knowledge of different consumer markets and shopping behavior. So far, she’s gotten up close and personal in Los Angeles, New York, Paris, London, Sydney, Melbourne, Shanghai, Beijing, Hong Kong and Seoul.

Accomplisments: On our Content Team, Nicole is dedicated to becoming an expert at producing product descriptions and fluent in furniture retail. She is eager to transfer her knowledge of successful brick-and-mortar retailers to the online environment. At all times, Nicole strives to produce the best content possible to ensure can easily imagine how a piece might look in their home.

FurnitureDealer.Net Passion: Excited about the growing importance of the Internet in researching product information, and as a tool for purchasing home furnishings, Nicole enjoys being a part of a team that creates and publishes spot-on product descriptions. Thriving in the collaborative atmosphere at FurnitureDealer.Net, she is inspired to strengthen the uniqueness, effectiveness, and professionalism of the websites we build.

Internet Passion: Technology’s ability to bring people closer never ceases to impress Nicole. As example, she recalls using Skype to call home to the U.S. from Shanghai, China. She simultaneously sent a text message to the person she was Skyping, and seconds later heard the familiar ding through her computer speakers of the message she had sent being received on the other side of the world. “Thanks to the Internet’s ability to connect shoppers, businesses, and people, anything is possible today,” she says.

Life Outside of FurnitureDealer.Net: Nicole’s favorite activities are focused on absorbing culture, whether traveling, ethnic dining, shopping the world, or learning a new language. Always up for an adventure, she has already swam the Great Barrier Reef and walked on the Great Wall of China, and has plans to experience the other Wonders of the World as well. Along with diverse cuisine Nicole loves wine tasting and learning about the different varietals and growing regions that make every bottle unique.

Tuesday Wustrack

Brand Manager

From the Madison, Wisconsin area, Tuesday graduated from the University of Wisconsin-Eau Claire with an English Literature major and Journalism minor. After writing for several publications including Brava Magazine and Volume One, she made the move to Minneapolis to begin working at FurnitureDealer.Net. She is excited to use her talent for writing to satisfy our clients, and their customers.

FurnitureDealer.Net Passion: As a member of our Content Team, Tuesday is combining her knowledge of writing with her growing interest in the furniture industry. She loves being able to help consumers envision a collection using her passion for words and pictures. She is also happy to be working for a growing company made up of “a great group of intelligent and fun people!”

Internet Passion: Tuesday believes that the Internet is one space that provides us with everything we want to know. “You can watch movies, listen to music, go shopping, catch up on current events, learn a new skill and connect with old friends,” she says. Tuesday’s favorite websites include Netflix, The Beauty Department, Found Magazine, and several food and travel blogs.

Life Outside of FurnitureDealer.Net: When she’s not at work, Tuesday loves to travel and explore new places. She also likes trying new recipes, dancing, taking yoga classes and watching Netflix with friends and family.

Dan Marshall

Content Operations Coordinator

Dan Marshall is a graduate from Bethel University class of 2011. He graduated with a Business degree in Economics and Finance. He worked for Wells Fargo previously and hired at FurnitureDealer.Net after looking for a work environment that was more suited towards growth and personal accomplishments.

Accomplishments: Dan hopes to use his business background, data management experience, writing proficiency, and computer skills to become a welcome addition to the team. He looks forward to contributing to this company's successes in any way possible, and is more than eager to help define FurnitureDealer's foothold in the marketplace.

FurnitureDealer.Net Passion: Dan has always looked forward to joining a company that challenges him. He'd like his successes to mean something to himself and others, which was an aspect he was not getting at a big corporation. Dan take pride in knowing the people around him can talk to him about anything and that everyone is excited to come to work each day. He has had a great experience meeting everyone and looks forward to lasting friendships with other young, like-minded individuals who share the same drive.

Internet Passion: Dan's opinion is that the internet is one of the most wonderful inventions of the last 30 years. Never before has information been so easily accessible to people around the world. He usually let's his inner-geek show after getting lost in Google or Wikipedia and spend hours learning about fascinating things. He also enjoys reading blogs, writing his own blog, surfing social media sites, and frequenting Reddit.com to connect with others who take part in his interests.

Life Outside of FurnitureDealer.Net: During his free time, you can find Dan outdoors enjoying a bike ride around the lakes. He also enjoys writing music, connecting with friends over drinks, meeting new people, watching movies, browsing the internet, and saving the world.

Kasey Payette

Client Merchandising - Mattresses

Bringing to FurnitureDealer.Net an eclectic writing and editing background, Kasey graduated from Bethel University in 2010 with a B.A. in English Literature and Writing. While in school, she wrote for and edited BethelÕs literary and art journal and completed an internship at Milkweed Editions, an independent book publishing company in Minneapolis. Before coming to FurnitureDealer.Net, Kasey spent a year volunteering as Publications Coordinator at Holden Village, a retreat center near Lake Chelan in Washington State. There she expanded her knowledge of print publishing, design, web content and public relations. As an associate editor at FurnitureDealer.Net, Kasey hopes to further diversify her skills while contributing her energy, creativity and focus to such a fresh, innovative and client-focused company.

Accomplishments: With fearless writing skills and sharp editorial eye, Kasey brings a natural sense of rhythm and language to her product presentations. A strong believer in the power of words, she strives to grant the same grammatical precision and lyrical sensitivity to mattress and furniture descriptions as she would to an academic essay or letter to a friend. A positive and versatile worker, Kasey looks forward to learning more about what is most important to our clients and using her skills to bring them the best web content possible.

FurnitureDealer.Net Passion: Kasey is excited about joining a dynamic company that will utilize, grow and multiply her professional skills. Fascinated by the niche market of creating web strategies for brick-and-mortar furniture retailers, Kasey enjoys learning the specificities and oddities of the furniture dealing subculture.

Internet Passion: Kasey appreciates the way the internet makes information readily available to anyone who seeks it, allowing people and businesses to build a virtually unlimited creative presence. A recent devotee of the blogosphere, she is both excited and overwhelmed by the free exchange of thoughts and ideas.

Life Outside of FurnitureDealer.Net: Outside of work, Kasey can usually be found reading, writing, or applauding others for reading and writing. A faithful follower of the Twin Cities Literary Calendar, she is energized by the vibrant expressions of creativity that can be found in this little corner of the world. Kasey loves any kind of exploration, from hikes and bike rides to road trips and museums.

Mai Lee

Marketing Manager

Mai comes to FurnitureDealer.Net with a degree in retail merchandising, two years' of interior design education, retail visual merchandising experience, a passion for descriptive writing, and an eye for design.

Accomplishments: Mai is proud to be involved in revolutionizing design and creativity at FurnitureDealer.Net.

FurnitureDealer.Net Passion: She is passionate about being a part of the marketing team and creating marketing and communication materials for various uses.

Internet Passion: Mai finds it hard to imagine life before the Internet. With family a state away and friends in different countries, she uses the Internet to keep in touch. The Internet is also a great source of information and inspiration.

Life Outside of FurnitureDealer.Net: With the free time that she has, Mai enjoys spending time with family and friends, reading books, watching movies, and eating sushi! She also enjoys fitness, the outdoors and photography.

Dave Schwartz

Sales Consultant

Interestingly enough, Dave first started his relationship with FurnitureDealer.Net as our client on the retail side. Dave discovered, recommended and introduced FurnitureDealer.Net to Conlin’s and saw, first-hand, the impact a great website could make. Dave says from day one, they started getting calls from customers who found them online, shopped their huge online selection and wanted more information to make their selection. Customers even showed up in the store with a printout off of the website. The retailer’s average sales directly related to online shopping were more than double the average in-store sales.

As a buyer, Dave loved FurnitureDealer.Net, because we did all the work. “I simply told them what vendors we carried and they did all the work, no being bogged down having to spoon feed the web company like most other web providers.”

Accomplishments: With his past experience as a buyer, Dave is proud of being able to share his knowledge with the content team on how to correctly identify and describe furniture properly. Dave is also working at contributing to the expansion of FurnitureDealer.Net’s client base.

FurnitureDealer.Net Passion: Now that Dave is working in-depth behind the scenes at FurnitureDealer.Net, he has been able to see how much more of an impact FurnitureDealer.Net can have on a retailer’s business. “I see that there are so many more tools at a store’s disposal for improving their business.” This makes Dave even more passionate about helping FurnitureDealer.Net become the benchmark of all internet developers for content and presentation. Dave’s opinion is that FurnitureDealer.Net is the builder of the world’s best furniture websites and the rest of us couldn’t have agreed more!

Dave is also excited and committed to working with manufacturers to let them know how we can improve the way their products are shown online and how to best showcase themselves.

Internet Passion: Dave loves tracking storms and uses the Underground Weather website a lot, especially during the summer.

Life Outside of FurnitureDealer.Net: When not at work, you can find Dave following his favorite sports team, playing tennis, boating or building things. In the winter months, he likes to cross country ski. Dave and his family spend most of their weekends in the summer at their cabin near Crane Lake.

Mike Bernstein

Business Development

Mike originally joined his brother Andy at FurnitureDealer.Net in 2008 building partnerships and offerings for furniture manufacturers. He re-joined the company in 2012 after spending a year helping grocery retailers and mass merchants deliver personalized digital messages and promotional offers based on consumers' shopping history.

Accomplishments: Mike is proud of the business he co-founded as a management buyout from Philips Consumer Electronics then sold in 2001 after being awarded several patents for cellular phones with GPS technology.

FurnitureDealer.Net Passion: Helping bricks and mortar retailers harness the internet to accelerate their growth.

Internet Passion: Innovation fueled by analytics-driven insights. Digital technology casts off Big Data in its wake. Mining and analyzing this behavioral data can uncover powerful insights and become a continuous source of growth opportunities and competitive advantage.

Life Outside of FurnitureDealer.Net: Mike enjoys spending time with his family. He lives in Eagan with his wife and three teenage kids. He enjoys golfing, swimming, hiking with his two dogs and reading.

Alexandra Berstein

Chief Marketing Kid

Possibly the cutest member of the FurnitureDealer.Net team, Alexandra has been working with the company for longer than any other person - except her father Andy. She loves technology and marketing, decorating the office, making money and making work fun. Being the youngest person on our team, she has never known a world without internet and barely remembers life without mobile smart phones or social networking. Prior to getting her own iPhone (with its blinged out case), she had her dad's old Palm Treo - the coolest and smartest phone in its day. Her first experience with social networking came when she was only five years old - with her Webkinz plush Kitten that came alive in its online world and could have play dates with the Webkinz animals of her friends.

Accomplishments: Alexandra loves brainstorming about slogans and coming up with clever marketing ideas. She helped come up with (and attaches stickers to) the $2 bills which our company hands out that say, "if you like money, you'll love a FurnitureDealer.Net website" and she helped come up with several joke handouts that had the slogan, "there's nothing funny about a bad website." One of Alexandra's greatest contributions to FurnitureDealer.Net has been interactive touch boards. She persuaded her parents to get her a "smart board" like the ones used in her elementary school classroom, and today our company uses them (like giant six foot wall mounted iPads) to demonstrate websites at our High Point and Las Vegas trade shows. Our clients are now using interactive touch boards in their stores to use their websites with customers.

FurnitureDealer.Net Passion: Alexandra loves coming into the office where her focus is on keeping the office environment fun through activities, crafts and artistic portraits of all new team members. She enjoys helping her dad at trade shows and furniture markets where she meets and greets people in the industry, shows off the interactive touch board, and gets them to laugh, lighten up and learn about FurnitureDealer.Net.

Internet Passion: She is passionate about websites that combine online and offline fun. She loves YouTube, iTunes, iPad apps, and using her interactive touch board.

Life Outside of FurnitureDealer.Net: Alexandra is obviously still in school, and is a very hard working and good student. In her free time, she loves dance, music, fashion, playing percussion and violin, reading, swimming, biking, pin trading, and friends!

Garrett Danielson

Creative Designer

Garrett joined the FurnitureDealer.Net team in October 2011 as a graphic/creative designer where he currently creates visual improvements to client's webpages. He has a passion for modern design, a clean aesthetic, and a can-do attitude.

Accomplishments: Garrett has developed new ideas and visual solutions for many clients to help them achieve their goal of attracting customers.

FurnitureDealer.Net Passion: Garrett is passionate about designing visually appealing webpages and elements. His goal is to make it easy for a user to find what they are looking for and to keep them coming back.

Internet Passion: Garrett has learned a great deal from the internet, he uses online tutorials to keep learning new things quickly. From learning new image editing techniques to learning how to play guitar, he is constantly reading and getting inspiration. One of his favorite inspiration sites is ffffound.com.

Life Outside of FurnitureDealer.Net: In Garrett's spare time you can find him traveling to see friends and family, experimenting with newest and coolest technology, playing video games, streaming old TV shows on Netflix, and in the winter he enjoys snowboarding around Minnesota.

Matt Spooner

Product Marketer

Matt comes to us from High Point, North Carolina, the furniture capital of the world. After graduating from Emory University in Atlanta, Matt wanted to spread his wings a little and experience the furniture industry from a marketing and technical standpoint. And thus, he came to be at FurnitureDealer.Net.

FurnitureDealer.Net Passion: Matt loves interacting with clients and helping them to succeed with their business.

Internet Passion: Matt is passionate about using the internet to listen to music, preview trailers for new B horror movies and Stumble for way too long.

Life Outside of FurnitureDealer.Net: When not working, you can find Matt staying active through mountain biking, running and golfing.

Jeremy Anderson

Business Consultant - Marketing

As a Business Consultant, Jeremy assists new partners with site development and current clients with maintaining and improving their sites. Before joining FurnitureDealer.Net, Jeremy wrote internet marketing copy for law firms across the country. He has also written music reviews and marketing copy for an entrepreneurial social-equity business.

Accomplishments: While working with the Appliances and Electronics Team, Jeremy helped develop new content categories for home speakers and receivers. He also worked to provide enhanced attributes for all appliances in the FurnitureDealer.Net content catalog.

FurnitureDealer.Net Passion: Jeremy is passionate about using the internet to help clients attain a distinct voice that will allow them to stand out in a crowded marketplace.

Internet Passion: Whether keeping up on current events, searching out new music, checking the latest Twins score or looking up random historical references, Jeremy utilizes the internet daily to pursue his wide-ranging curiosities.

Life Outside of FurnitureDealer.Net: When not at work, Jeremy's hours are filled working on music with his band, writing fiction and poetry, reading, watching and playing sports and enjoying the company of friends and family.

Our Team

Our Network

Our network is composed of more than 850 Home Furnishings websites interwoven into one Network. Our websites currently receive over 15 million unique visitors per year and our overall network traffic continues to grow by 30% yearly. When you become part of our Network, you are joining the industry’s premiere internet marketing solution for brick and mortar retailers.

Read More

We have created an expansive online furniture shopping environment that is a search engine optimized specifically for the Home Furnishings Industry. Our catalog consists of casegoods, upholstery, mattresses, appliances and electronics product presentations that are loaded with pictures and our unique, original content whose singular goal is to help consumers find what they are looking for, and in turn, drive furniture shoppers to your local store to make a purchase.

We have created, published and managed the most comprehensive product content database and image library in the Home Furnishings industry. It includes:

  1. Item descriptions – Over 70,000 in our library

  2. Dimensions

  3. Brand names – Over 450 Manufacturer Brands in our library

  4. Finishes

  5. Product Features

  6. Coordinating Items

  7. Collection Descriptions

  8. And much more

All of our product content is 100% original and is written to attract consumers to your store, engage them with the tools they need to find what they are looking for and connect them to your sales people to complete a transaction.

See Who We Do It For!

Free Assessment

Take our short 14 point assessment and we’ll send you back a 93 point analysis that outlines your strengths, weaknesses and opportunities.

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What Our Clients Say

pictureAfter only 1 month of our new website being live we were already receiving multiple customer inquiries a day, most of which were from new customers. We have already seen these inquiries quickly turn into new sales, including a customer who drove over 5 hours to come purchase from us!"

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